Sweden news and archive

Bershka strengthens presence in Sweden with second store in H&M's home country

Madrid – Bershka, the leading youth fashion brand of the Inditex group, is expanding its presence in Sweden with the opening of its second store in the country. It is the group's largest chain by turnover after Zara, according to the 2025 financial year results. The new establishment has now opened its doors to the public in the heart of...

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Sweden eases clothing recycling due to overload in treatment centres

Stockholm – From October, Sweden will no longer be obligated to recycle clothes, despite European legislation, as textile waste treatment centres are overflowing, the government announced on Thursday, May 8, 2024. This decision, effective from October first, comes after the European Union imposed on member countries the requirement to have a...

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Fashion

Uniqlo to make official uniforms for the Swedish Olympic and Paralympic teams

Japanese casual brand Uniqlo has announced it will be the official provider of uniforms to the Swedish Olympic and Paralympic Teams during the Summer Olympics of 2020 in Tokyo and the Winter Olympics of 2022 in Beijing, as well as associated competitions and activities. Not only will Swedish athletes get current Uniqlo items, a custom collection...