Swimwear news and archive

Oh Polly launches new swimwear line

Fast fashion retailer Oh Polly unveiled a new swimwear brand Neena Swim during Miami Swim Week as part of its ambition to become a leader in the swimwear and beachwear industry for the consumer market. Neena Swim is described by Oh Polly as a new swimwear brand that “stays true to its roots” with a focus on “stand out pieces that are sure to get...

Fashion

Miaou launches debut swimwear styles

Miaou, a fashion brand based in the US has announced the launch of its first-ever swimwear. The sustainability-focused label is known for its sensual silhouettes from denim to corsetry and its exciting prints. Miaou made the announcement on social media, revealing its debut swimwear will feature its iconic prints and the new money print. Miaou...

Fashion

Rixo adds sustainable swimwear

Womenswear brand Rixo has introduced numerous new categories in recent months, including bridal and bridesmaid collections, debut shoe range, and now it is adding its first sustainable swimwear line. Designed by co-founders Henrietta Rix and Orlagh McCloskey, the debut sustainable swim collection takes inspiration from Italian shapes and styles...

Fashion

Vitamin A and Misha Nonoo launch sustainable summer collection

Southern California-based swimwear brand Vitamin A has teamed up with New York-based womenswear designer Misha Nonoo to create “the essential, sustainable capsule wardrobe” for the summer season. The 11-piece, bi-coastal inspired collaboration includes exclusive colourways of Vitamin A’s classic bodysuit and bikini silhouettes, in the brand’s...

Fashion

Kust launches sustainable swimwear collection made with Econyl

Polish underwear label Kust has launched a sustainable swimwear collection made using recycled materials. The premium menswear brand has made the collection using Econyl, a recycled nylon made from regenerated fishing nets and other waste found in the ocean. The collection comes in two styles - briefs, in black, turquoise and deep pink, and...

Fashion

Michael Costello launches debut swimwear collection

Luxury designer Michael Costello has launched a debut 14-style swimwear collection as an expansion to his exclusive line with Revolve. Michael Costello, known for his sexy designs on the red carpet, as worn by the likes of Beyoncé and Jennifer Lopez, has brought that sexy aesthetic to his swimwear collection featuring sheer cover-ups,...

FashionPress Release

COS Swimwear Edit

COS SWIMWEAR EDIT The COS swimwear collection features a range of timeless pieces that last beyond the season, utilising recycled fabrics such as Nylon which uses less energy and fewer chemicals than conventional nylon. Colourways include ice blue, orange and forest green. Available at cosstores.com/

Fashion

Maisonette introduces new swim collection with Agua Bendita

Maisonette, the premier online shopping destination for children’s apparel is adding a new brand to its swimwear offerings: Agua Bendita. Made exclusively for the retailer’s Mommy and Me collection, the capsule collection features handmade swimwear featuring bright and vibrant printed dresses for women and children. Combining the expertise of...

Video

Nike launches modest fashion swimwear with 'Nike Victory Swim'

The Nike Victory Swim collection has been developed so that athletes have all the freedom of movement they have with other swimsuits, but the body remains covered. The collection consists of the Full-Coverage Swimsuit, Swim Hijab, Swim Tunic top and Swim leggings, according to the press release. The inspiration for the collection came from the...

Fashion

Puma launches first swim collection since 2016

Sportswear brand Puma is returning to the pool in 2020 with its first swimwear collection since 2016. The swimwear range will be available for both men and women and will cater for the “committed hobby athlete and those who just want to look their best by the water,” explained Puma. Launching in February 2020, the collection will include...

Retail

La Vie en Rose enters China with store opening and Tmall launch

La Vie en Rose has announced it is expanding to China as it moves forward with ambitious plans to double its size and profitability by 2022. The Canadian speciality lingerie and swimwear retailer is opening its first sale point in China, in Guangzhou's PO Park shopping mall, scheduled for 30 August, with plans to open several physical locations...

Fashion Featured

Lounge showcases debut swimwear collection

British underwear and apparel brand Lounge debut their first-ever swimwear collection as part of Miami Swim Week’s Art Hearts Fashion showcase. As one of the few British swimwear brands at the annual swimwear trade show, Lounge highlighted inclusivity on the catwalk featuring emerging models through to Instagram famous names including the likes...