TAG HEUER news and archive

LVMH appoints Frédéric Arnault as CEO of Tag Heuer

LVMH has announced the appointment of Frédéric Arnault as Tag Heuer’s CEO, effective from July 1. 25-year-old Arnault, son of LVMH chairman and chief executive officer Bernard Arnault, joined Tag Heuer in 2017 to manage its smartwatch activities. Previously piloting the design phase of the latest Connected watch, he will now, as head of the...

Fashion Featured

Tag Heuer's launches new smartwatch

New York - There's the smartwatch, then there is the traditional luxury Swiss movement watch. Never were the twain expected to meet, until Tag Heuer decided to change that. Tag Heuer has unveiled a new smartwatch called Connected in collaboration with Intel Corp. and Google. As of a Monday morning press conference, Tag Heuer became the first...

Fashion

Tag Heuer teams up with Google and Intel to create smartwatch

Luxury Swiss watchmaker TAG Heuer announced late last week it was joining forces with technology behemoths Google and Intel to develop a smartwatch that can compete with the new Apple Watch. The timepiece, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the year, TAG Heuer chief...

Business

Tag Heuer lowering prices

Tag Heuer has long been a symbol of quintessential luxury. It was that watch you had to add to your collection on your way up towards your Rolex or Cartier. With prices typically ranging between the 1200 dollar and 3000 dollar mark it wasn’t too hard to get your hands on one without totally breaking the bank. Those fans of Tag Heuer who have...