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Retail|Artificial Intelligence

Mango energises shopping experience: WhatsApp channel and AI stylist

Mango continues its commitment to personalising the shopping experience through increased digitalisation. The company has announced the launch of two new digital tools: a WhatsApp channel and "Mango Stylist", an AI-powered fashion assistant and stylist. These are the latest steps in Mango's strategic "Plan 4E", presented in early March 2024. The...

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Retail

What is Unified Commerce and why is it so important for fashion retailers?

Although the term has been around for years, Unified Commerce remains somewhat of an emerging concept for many retailers. A recent survey conducted by Bain & Company global consultants, on behalf of Aptos, the retail technology solutions platform, found that the fashion industry still remains largely unprepared for it. However retailers are...

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