the drop news and archive

Jessica Wang to launch fashion collection with Amazon

Amazon Fashion’s ‘The Drop’, which has previously launched collections with influencers including Patricia Bright, Fashion Guitar, and Leonie Hanne, is set to unveil Jessica Wang’s first-ever fashion collection on June 23. The limited-edition Amazon x Jessica Wang collection, which aims to offer consumers “attainable luxury” wardrobe essentials,...

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Fashion

Amazon's The Drop launches latest limited-edition influencer collaboration

Today, Amazon launches its latest The Drop capsule collection, designed in collaboration with Leonie Hanne, a German fashion influencer with 2 million followers. The global retailer unveiled its The Drop platform earlier this year to tap into 'drop culture' of frequent yet limited-edition releases launched with no prior announcement to...

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Fashion

First Look: Amazon ‘The Drop’ with Fashion Guitar

Amazon has unveiled that it is next influencer-designed collection will be with New York-based creator Fashion Guitar, Charlotte Groeneveld, as part of its made-on-demand ‘The Drop’ service. Groeneveld’s 14-piece collection will be live for 30 hours only from 5pm on August 6 and features prairie dresses, puff sleeve tops, statement bright pink...

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Fashion

Amazon launches second collaboration for The Drop

Amazon Fashion has launched its second collaboration on its new platform, The Drop. Described as an "innovative shopping experience," The Drop is Amazon's aptly-named venture into the streetwear-led trend of frequent yet limited edition fashion collaborations. Its second collaboration, which launched on July 9 at 12pm, is designed by fashion...