The Fabricant news and archive

The Fabricant receives European support for AI project to improve fashion industry

The European Union is providing financial support to the Amsterdam-based fashion-tech company The Fabricant for the development of an AI-driven initiative. In collaboration with the University of the Arts London (UAL), the Image to Pattern project focuses on automating the conversion of design sketches into production-ready patterns, according...

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Fashion

When virtual fashion stands up to the physical world

In the press and across social networks, the subject of virtual fashion is becoming increasingly more popular. But are these non-physical clothes the future of fashion? And where exactly can you find them? To find answers, FashionUnited took a look at the latest collection of Amsterdam-based digital fashion house The Fabricant. On its social...

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Fashion

Catwalks, trade fairs and fitting rooms: How the fashion industry is going digital

Like many industries, the fashion industry is going digital - it has been for years. But in recent months, with the outbreak of Covid-19 causing unprecedented disruption to global supply chains, wreaking havoc on physical retail and making the traditionally intimate world of fashion shows seem an alien remnant of a bygone era, that process has...

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Fashion

Digital fashion: ‘The world doesn’t need more physical clothing’

Last month, the first digital couture dress by Amsterdam-based fashion label The Fabricant was auctioned in New York. It sold for 9,500 US dollars. While it may look deceptively real, the flowing fluorescent garment does not exist in reality; in fact, it is no more than a digital file. Behind the concept of virtual clothing lies a bold vision...

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Fairs

What the future of denim looks like according to industry experts

Amsterdam - The Kingpins trade fair is back in Amsterdam from 10 to 11 April, bringing together industry professionals and showcasing the latest trends and innovations to hit the world of denim. As a fashion staple, denim continues to transcend gender, age, and class, and remains one of the fashion industry’s most versatile, durable and sought...