The Woolmark Company news and archive

The Woolmark Company launches digital sourcing platform

The Woolmark Company has marked its 10th anniversary by making its sourcing tool, The Wool Lab, globally available online for the first time. The newly launched ‘The Wool Lab Digital’ is available for free and offers a guide to the best commercially available wool fabrics and yarns, created in collaboration with “the most innovative and...

Fashion Featured

Merino Wool ‘could be a solution for global microplastics problem’

Merino wool, a natural fibre grown by Merino sheep in Australia and championed as a sustainable alternative to synthetics, does not contribute to the issue of microplastics in our oceans, according to new research from The Woolmark Company. The 'Microfibre Pollution and the Marine Biodegradation of Wool' study found that both untreated and...

Video

International Woolmark Prize 2020 on 'Talking Traceability'

In reinforcing the International Woolmark Prize’s position as the premier fashion talent program, the 2020 finalists will present fully traceable collections as part of the global final. Here, they sit down to discuss the challenges and opportunities facing the industry today. Video source: The Woolmark Company, via Youtube.

Fashion Featured

Woolmark launches tribute to Karl Lagerfeld

The Woolmark Company is launching 777 limited-edition ‘Knit Karl’ boxes including Merino yarn, knitting needles, and patterns to create one of the four designs imagined by Karl Lagerfeld, as a tribute to celebrate the designer’s life and legacy. Lagerfeld, first rose to fame after he won the 1954 Woolmark Prize in the coat category, and since...

Fashion Featured

The Woolmark Company and Adidas design outfits for Arctic research expedition

The Woolmark Company has announced that itself and Adidas are among the official technical partners for the Dark Ice Project - an expedition to the geographic North Pole by accomplished polar explorers Alex Hibbert, George Bullard and James Wheeldon. The Woolmark Company, along with Adidas Terrex, Byborre and Gore-Tex, has been tasked with the...

Video

Anjelica Huston on how to care for a Woolmark suit

Anjelica Huston discusses wool with The Woolmark Company. The wool suit for men created by Woolmark and gave some tips to men who might be hesitant in buying a suit made from wool due to nagging care. However, Huston lets shopper know that wool suits are easily cared for and are much easier to maintain than people think Source: The Woolmark...

Video

Get to know the 2019 Woolmark Preformance Challenge finalists

Each year The Woolmark Company hosts a competition for up-and-coming designers to develop original, forward thinking solutions for using wool in the activewear and performance market. This year's finalists come from prestigious fashion schools from around the globe and were announced in Munich this weekend. Read more about the Woolmark...

Fashion Featured

Woolmark performance challenge winners announced

Hyokyoung Lee from Institut Français de la Mode, France and Hope Kemp-Hanson from Savannah College of Art and Design in America, were announced as the winners of the 2019 Adidas x Woolmark Performance Challenge. The annual competition challenges young designers to develop innovative, forward-thinking product solutions for the sports and...

Fashion

Outerknown introduces world’s first merino wool boardshorts

Californian lifestyle brand Outerknown, founded by surf legend Kelly Slater and designer John Moore, has created the world’s first boardshort crafted from 100 percent Australian Merino wool. Developed together with and certified by The Woolmark Company, the new merino wool boardshorts have been named the ‘Woolaroo’. "In our constant quest to...

Fashion

Athletic Propulsion Labs launches apparel with Woolmark

Los Angeles-based brand Athletic Propulsion Labs (APL) has launched a sustainable apparel collection with The Woolmark Company, following the success of its TechLoom breeze Merino wool trainer at the end of 2018. The athleisure brand states that its 10-piece capsule collection is the “most sustainable and luxe apparel line to date” and blends...

Fashion

Lakme Fashion Week: The Woolmark Company x Pero x Bhuttico

In association with high-end fashion label Péro from New Delhi and the wool weavers’ co-operative Bhuttico from Himachal Pradesh, India, The Woolmark Company brought a unique fashion experience to the ‘Sustainable Fashion Day’ of Lakmé Fashion Week Summer/Resort 2019, showcasing a special collection of ‘Grown in Australia, Made in India’...

Fashion

APL launches Woolmark certified trainer

Athletic Propulsion Labs (APL) has unveiled its most sustainable and lightest trainer in partnership with The Woolmark Company, which marks the first technical-knit shoe to hit the global market with the Woolmark certification trademark. Each trainer of APL’s TechLoom Breeze Merino Wool collection, features 80 percent Australian Merino wool,...