THEORY news and archive

Uniqlo and Theory launch new collaboration for SS21

Global fashion brand Uniqlo, owned by Fast Retailing Co., is set to launch a new collaborative collection for Spring/Summer 2021 with New York-based label Theory, also part of the Fast Retailing brand portfolio. Uniqlo has announced the news on Instagram. Uniqlo and Theory joined forces for the first part of their collaborative collection back...

Fashion

Uniqlo and Theory team for capsule collection

Uniqlo has announced its latest collaborative menswear capsule collection, made in partnership with Theory. Both brands are owned by Fast Retailing Group. Launching on August 10, the collaboration will be part of Uniqlo's LifeWear line, lending Theory's signature minimalist and tailored style to the comfort and elevated style of LifeWear. The...

Fashion Featured

It's a whole new Theory

Ever since Olivier Theyskens left Theory the spotlight was shining on what would happen with the label. There was no news of a new creative director announced, and the spotlight quickly faded from Theory as they went about their business as par usual. Well, Theory could only manage to stay out of the spotlight for so long, and as they make their...