Thinx news and archive

Thinx and Selfridges team up on a window display about periods

Selfridges has become the first luxury department store to feature periods in a window display. The British retailer partnered with women's underwear brand Thinx on a public, artful display at its London flagship through July 17. The window concept shows a large red balloon to symbolize periods and their symptoms of bloating and pain. There is a...

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Period-proof underwear: a growing trend in sustainable fashion

People who menstruate have an average of 450 periods over their lifetime, according to the U.S. Association of Reproductive Health Professionals. In the United States alone, 42 million people use tampons regularly, as stated by the 2017 Simmons National Consumer Survey. Considering the average period lasts five days, if Americans use three...