TikTok news and archive

TikTok shop joins Lectra's e-commerce platform, Neteven

TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of...

Featured

Retail

Expert advice: 5 need-to-know social media trends in fashion for 2022

The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...

Fashion

Social Tourist launching second drop with TikTok fashion show

Social Tourist, the new brand co-created by social media personalities Charli and Dixie D’Amelio and Hollister Co., is launching its second drop with the first-ever TikTok fashion show “made by Gen Z for Gen Z”. The new “trend-forward”...

People

Zhang Yiming: The billionaire tech visionary behind TikTok

Beijing - Armed with pioneering AI and a sharp nose for youth trends, Zhang Yiming revolutionised internet video with popular app TikTok and minted himself a fortune. But at just 38 he has also found that having a seat at the top table of China’s rambunctious tech scene carries a heavy political and managerial price. Zhang’s startup Bytedance...

People

Tycoon boss of TikTok parent to leave post to 'read and daydream'

Beijing - The boss of the Chinese company behind viral video platform TikTok said Thursday he will leave the role because he lacks managerial skills and preferred “reading and daydreaming” to running the tech giant. Beijing has tightened the screws on China’s booming tech sector, levying fines – including on Bytedance last month – for allegedly...

Fashion

Fashion brands can soon advertise on Instagram Reels

Facebook is to start advertising on its Instagram Reels platform. The testing phase will begin in India, Brazil, Germany and Australia, before rolling out to other markets if successful. The social media giant aims to monetise its short-form video feature, and follows rival TikTok-owner ByteDance who generated over 27 billion dollars in...

Business

China summons tech giants over 'deep fakes', internet security

Beijing, March 18, 2021 (AFP) - Chinese authorities on Thursday said they had summoned 11 tech companies including Tencent, Alibaba and TikTok owner ByteDance for talks on “deep fakes” and internet security, as regulators try to reel in the country’s runaway digital sector. The Cyberspace Administration of China (CAC) said talks concerned “voice...

Featured

Business

Hollister links with TikTok stars for World Teen Mental Wellness Day

Teen retailer, Hollister Co., has partnered with TikTok stars and the mental wellness podcast Teenager Therapy to surprise select US high schoolers with virtual pop-up mental wellness discussions. Additionally, Hollister will donate one million dollars across 20 organizations in the US to support teenagers in local communities battling...

Retail

Instagram launches shopping via Reels

Shoppable content and social commerce are the new frontiers of digital sales with Instagram announcing e-commerce in its short-video feature will be made permanent. The development further highlights the importance of brands taking a mobile-first approach. With its new feature Instagram is making shopping available via every format, in its Feed,...

Retail

Mango launches official TikTok account

Mango has become the latest fashion company to launch a TikTok account as it continues to focus on its well-performing online channel. The Spanish fashion retailer said it will use its official TikTok page to showcase the “self-expression and creativity” of its creators across topics such as culture, fashion and music. Since its launch in 2016,...

Fashion

TikTok launches fashion month on its video platform

TikTok announced it is launching #TikTokFashionMonth until 8 October, coinciding with the end of Paris Fashion Week, the final week of global fashion month. The short-form mobile video platform will host a series of events, initiatives and hashtags dedicated to the world of fashion which sees high social interest during the catwalk season. The...

Business

Walmart confirms teaming up with Microsoft on TikTok deal

Walmart Inc. has issued a statement confirming discussions with Microsoft involving ByteDance Ltd.’s TikTok service in the United States. The retail giant said: “We believe a potential relationship with TikTok U.S. in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve...