• Home
  • Tags
  • tiktok

tiktok news and archive

Retail

Mango launches official TikTok account

Mango has become the latest fashion company to launch a TikTok account as it continues to focus on its well-performing online channel. The Spanish fashion retailer said it will use its official TikTok page to showcase the “self-expression and creativity” of its creators across topics such as culture, fashion and music. Since its launch in 2016,...

14 Oct 2020

Fashion

TikTok launches fashion month on its video platform

TikTok announced it is launching #TikTokFashionMonth until 8 October, coinciding with the end of Paris Fashion Week, the final week of global fashion month. The short-form mobile video platform will host a series of events, initiatives and hashtags dedicated to the world of fashion which sees high social interest during the catwalk season. The...

11 Sep 2020

Business

Walmart confirms teaming up with Microsoft on TikTok deal

Walmart Inc. has issued a statement confirming discussions with Microsoft involving ByteDance Ltd.’s TikTok service in the United States. The retail giant said: “We believe a potential relationship with TikTok U.S. in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve...

28 Aug 2020

Retail

Why Gen Y & Z continue shopping despite crisis

Closed stores and strict hygiene measures are the images that have gone around the world since the outbreak of the coronavirus pandemic. Even though stores have reopened in many places, full purchasing power has not yet returned. However, the internet generation does not seem to be affected by this and continues to go on shopping sprees, online...

27 Aug 2020

Fashion

Asos targets TikTok audience with a new campaign

Online fashion retailer Asos has launched a three-week campaign on TikTok in the UK and the US, featuring more than 25 leading content creators, with a combined following of over 219 million. At the heart of the campaign is the #AySauce branded hashtag challenge, featuring a bespoke music track and an interactive augmented reality (AR)...

25 Aug 2020

Fashion

Skechers donates a million masks

In partnership with various charitable organizations, the Californian shoe retailer Skechers USA Inc. plans to distribute a total of one million face masks to those in need in the USA. For example, the United Way of Greater Los Angeles organization ensures that some of the masks donated by Skechers have been distributed to health care workers...

25 Aug 2020

Fashion

Instagram Reels expands to more countries

Few people - at least those over a certain age - would have predicted that recording and sharing 15-second video clips would become so popular thateven the fashion industry jumps on the trendand tries to use it for marketing purposes. Of course we are talking about TikTok, the video clip sharing app launched in September 2016 in its home market...

6 Aug 2020

Fashion

TikTok launches 200 million dollar 'Creator Fund'

TikTok has launched a 200 million dollar Creator Fund to support the video social media platform’s creator community. The fund will be distributed in the coming year and is expected to grow over that time. The fast-growing platform, particularly popular with Gen-Z, has been quickly expanding its marketing reach and has already launched thousands...

28 Jul 2020

Fashion

Graduate Fashion Foundation X Tiktok official merchandise residencies come to a close in style

The partnership sees GFF become TikTok’s official merchandise partner across Europe, with products designed and created by Class of 2020 fashion graduates Graduate Fashion Foundation and TikTok concluded their two-week manufacturing residency in Fashion Enter’s factory in North London on Friday evening, where 58 Class of 2020 graduates from...

20 Jul 2020

Fashion IN-DEPTH

Style challenges, OOTDs and influencers: How fashion jumped on the TikTok trend

As the pandemic-induced lockdown weighed on the world and in-person interaction became mostly impossible, many depended on social media to connect with others. Though platforms like Instagram, Twitter and Facebook are often mentioned first, another player has recently placed these two in its shade - TikTok, the natural habitat of Gen Z. From lip...

14 Jul 2020

Business Interview

Anna Meyfarth: “TikTok isn’t like the picture perfect world of Instagram”

As younger generations spend increasingly more time online, one social media platform has been catching the attention of everyone: TikTok. But what do fashion brands have to do to grow their presence on the app? The Chinese-owned short-video platform has such addictive qualities that teenagers and young adults find themselves scrolling through...

10 Jul 2020

Business

Tiktok launches Tiktok for Business

Tiktok has announced the launch of Tiktok for Business, a new global brand and platform which will be home to all its current and future marketing solutions for brands. Features include ‘Top View’, which showcases brands’ ads immediately when users open TikTok, ‘Hashtag Challenge’, a format to engage with users by inviting them to generate...

25 Jun 2020