Tmall Luxury Pavilion news and archive

Farfetch launches on Alibaba Group’s Tmall Luxury Pavilion

Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localisation strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million consumers will have access to products from more than 3,500 luxury brands, 90 percent of which...

BusinessFeatured

Christina Fontana: “Alibaba will continue to be the trusted partner of European companies”

FashionUnited interviewed Christina Fontana, fashion and luxury director for Europe at Tmall, the B2C market of the Alibaba Group. She talked to us about the future challenges that companies will have to face, as well as the different tools that Alibaba offers them to contribute to their international expansion, especially in the Chinese market....