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Arc’teryx appoints new chief brand officer and head of EMEA

North Vancouver-based technical outdoor brand Arc’teryx has appointed Avery Baker, former president and chief brand officer of Tommy Hilfiger, to the newly created position of chief brand officer. Additionally, Tobia Prevedello, a former Celine executive, is joining as General Manager for EMEA, reports trade publication WWD. The appointments...

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Business

Prominence and underwear: PVH's focus for Calvin Klein and Tommy Hilfiger

Calvin Klein and Tommy Hilfiger are to become two of the world's most desirable lifestyle brands. This long-term goal has been set by PVH Corp, the US parent company of the two labels. “The second quarter marked another step on our multi-year journey to unlock the full potential of Calvin Klein and Tommy Hilfiger and to gradually build them into...

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