TOMS news and archive

Toms go “bigger and bolder” with new Mallow

Footwear brand Toms is continuing its evolution with a new iteration of its iconic Alpargata slip-on shoe, the Mallow, which has been designed to modernise and “push the brand’s boundaries”. Described as bigger, bolder and “seriously plush,” the Mallow features the signature Toms canvas upper with a supersized sole made from rubber and EVA. The...

BusinessFeatured

Toms “evolving” giving model alongside new youthful visual identity

In its 15th year, footwear brand Toms is moving away from its pioneering One for One giving model to a new impact strategy, which will see it donate a third of its annual net profits to grassroots organisations. The evolution of its new giving model is in response to the question it has been asking itself, “are we having the greatest impact,”...

Video

Video: The rise and fall of footwear brand Toms

At one point, shoe brand Toms was valued at 625 million dollars. Today however, the company is struggling with massive debt. Founded by Blake Mycoskie, the Toms mission was to give back with its' "One for One" donation model. Business Insider looks into what went wrong with Toms and analyses why it had trouble growing beyond its original product...

Fashion

Toms to donate one-third of net profits to Covid-19 relief

US footwear brand Toms is donating one-third of its net profits to help those affected by the Covid-19 health crisis. The money will go to the Toms Covid-19 Global Giving Fund which currently supports Americares, International Medical Corps, Partners in Health, WaterAid and UK-based mental health organization The Mix. “Toms has always been in...

Business

Creditors take ownership of Toms Shoes

Toms Shoes has transferred ownership of the company to its creditors to restructure its debt. Reuters first reported the news following a letter sent by the company to its employees at the end of December. Previously, Toms was owned by brand founder Blake Mycoskie and private equity firm Bain Capital. The group of creditors taking over ownership...

Fashion

Toms Shoes launches Star Wars collection

Footwear brand Toms, which is known for its Buy One Give One business model, has teamed up with the Star Wars franchise to create a limited capsule collection inspired by the iconic movie series. Ranging from 39.95 USD to 94.95 USD, the collection features 10 styles of shoes for both men, women, and children that showcase custom prints inspired...

Fashion

Toms releasing Star Wars collection

Fashion might not be fan's initial thoughts when they think of the worldwide Star Wars phenomenon, but Toms is about to change that. Toms is collaborating with the Star Wars franchise on a series of limited-edition shoes ahead of the next film in the franchise, "The Rise of Skywalker". The collection will feature three prints that were...

BusinessFeatured

Toms expands strategy to support “local issues” in Europe

American footwear label Toms, best known for giving a pair of shoes to a child in need with every pair of shoes sold, is expanding its humanitarian work. After donating 5 million US dollars to organizations working to end gun violence in the United States in November, as well as encouraging Americans to ask representatives for universal...

Business |INTERVIEW Featured

The C-suite title of the future? Q&A with Amy Smith, Chief Giving Officer at Toms

Companies looking to future-proof their existence can no longer turn a blind eye to social and environmental issues, as the ones which are not perceived as having a positive impact in the world are likely to go out of fashion. A 2018 survey of 10,000 millennials (people aged 25-35) and 1,844 Generation Z members (17-24 years old) conducted by...

FashionPress Release

TOMS roept op tot actie tegen 'gun violence' met speciale campagne

Campaign will support diverse coalition of organizations addressing the complex nature of gun violence and call on all Americans to push Congress to take action. LOS ANGELES (November 20, 2018) – TOMS announced “End Gun Violence Together,” a campaign aimed at helping end the epidemic in America and kickstarting an evolution to the brand's giving...

People

Toms hires John Whitledge as its new Creative Director

Toms has brought on board John Whitledge as its new Creative Director, reports Los Angeles Times. The report added that in his new role, Whitledge, co-founder of the Trovata fashion brand, which won the CFDA/Vogue Fashion Fund in 2005 and where he would continue to work even after joining Toms, is expected to bring in a change to Toms men’s...

Fashion Featured

Toms interactive social media campaign comes to a close

Los Angeles - Earlier this month, Toms launched a social media campaign with a goal of reaching 1 million pairs of shoes to donate to those in need. The SoCal-based company’s initiative started May 5 and comes to an end this week on May 21. The social campaign started by using Instagram as its digital outlet. For each photograph of bare feet...