Business benefits directly from trade fairs - especially during the corona crisis
AUMA Chairman Philip Harting: "Those who focus on trade fairs can gain market shares” The German economy is currently experiencing considerable declines in sales due to the corona pandemic. Investments and private purchases are often postponed or even cancelled. At the same time, the trade fair industry, otherwise the most important instrument...
11 Sep 2020
Strong trade fair programme planned for 2021
Trade fair restart in Germany from September 2020 AUMA Chairman Philip Harting: Trade fairs will give impulses to many industries, more exhibitors and stand space in the 2019 exhibition year The exhibition organisers in Germany are planning a particularly extensive range of trade fairs for 2021: Around 190 international and national events are...
25 Jun 2020
Performance Days fair to be held in December
The trade fair for functional fabrics Performance Days, which was originally scheduled for April, has been postponed to take place at Messe Munich on December 9 and 10, 2020. In the countdown to the physical fair, the organizers will also provide digital tools available to the public. This follows a decision of the Bavarian government that will...
8 Jun 2020
Premium Group cancels Berlin trade shows as Dusseldorf fairs are postponed
The Premium Group has cancelled its Berlin summer trade shows, Premium and Seek, as well as its Fashiontech conference due to Covid-19. With the original intention of rescheduling its events to the end of July, the group is now forced to cancel, as the German federal and state governments prohibited large-scale events with over 1,000 visitors...
23 Apr 2020
Highlights from the biggest European SS20 trade fairs
FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...
19 Nov 2019
How e-commerce is affecting tradeshows
E-commerce is the buzzword on the industry's lips right now, with so many brick-and-mortar stores closing and longstanding retail institutions, namely department stores, investing heavily into their e-commerce and digital operations. For independent retailers and small shops, trade shows have been a way to discover new brands outside of the...
26 Jul 2019
Berlin fashion fairs look to refocus after difficult season
The German capital’s fashion fairs have long been success stories - but the general problems of the industry finally caught up with them this season. For years, visitors had swarmed the halls of the main events Premium and Panorama, but it was noticeably calmer this time round. The organisers did not publish numbers, but many exhibitors and...
12 Jul 2019
FashionUnited's highlights from AW 19/20 international trade fairs
This buying season, FashionUnited has travelled far and wide to cover a selection of the world’s best fashion trade fairs. From London’s Pure to Amsterdam’s Modefabriek; from Madrid’s Momad to Berlin’s Panorama. Each fair offered a rich and unique insight into the fashion industry, with a particular focus on the country in which each one was...
29 Mar 2019
Berlin fashion fairs end with debate about their future
Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...
1 Feb 2019
Video: FashionTech Berlin Summer 2018
View the highlights from the eighth successful #FASHIONTECH Berlin conference on the future of fashion, taking place at Kraftwerk Berlin Source: #Fashiontech Berlin, YouTube.
26 Jul 2018
Video: United Fashion at Berlin Fashion Week
Flanders DC is one of the partners in the European United Fashion project. The goal is to promote entrepreneurial creativity and innovation to enhance business opportunities for European fashion designers. Source: Flanders DC, YouTube.
19 Jul 2018
Top 5 Trends from the SS19 Berlin Trade Shows
Trendstop gives FashionUnited readers an exclusive look at the top 5 trends from the SS19 editions of Seek, Bright and Premium trade events in Berlin. Incorporating three of the season's key trade shows, the Premium Group events once again took over Berlin for a trendsetting showcase of iconic brands, cult labels and emerging designers. At Seek,...
16 Jul 2018