Trademark news and archive

From Bottega Veneta's trademarked Intrecciato to the US patent office's rejection of Naghedi's weave

Naghedi, the US-based bag brand founded by Sara Naghedi in 2016, and the Kering-owned Italian label Bottega Veneta, renowned for its Intrecciato motif, represent two landmark cases in intellectual property. In 2025, Bottega Veneta celebrated the 50th anniversary of Intrecciato, the craftsmanship that defines the brand founded in Vicenza in 1966....

Fashion

Patagonia sues drag queen and activist Pattie Gonia for trademark infringement

A legal dispute is underway between the sportswear and accessories brand Patagonia and the American drag queen Pattie Gonia. On January 21, Patagonia filed a trademark infringement lawsuit against Pattie Gonia, citing a need to respect intellectual property. Patagonia stated in its complaint at the federal court of California that the artist,...

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Business

Adidas sues Thom Browne for use of stripes

Adidas has launched a legal suit against New York designer Thom Browne, in its latest battle of pursuing ownership of three stripes. In a complaint filed in New York on Monday, the German sporting goods giant said: “Despite Thom Browne’s knowledge of Adidas’s rights in the famous Three-Stripe Mark, Thom Browne has expanded its product offerings...

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Business

Walmart files notion to stop Yeezy trademark

A sparkling logo has ignited a dispute between Walmart and Kanye West’s Yeezy brand. Walmart last week filed a notion to oppose Yeezy’s trademark with the request to refuse its mark application which the fashion sportswear brand filed in early 2020. The trademark in question resembles the sun’s rays and is is characterised by eight dotted lines...

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Valentino, in a trademark filing, says its studded shoes have acquired distinctiveness

Distinction in fashion has long been an official trademark for luxury brands, think the Chanel tweed jacket, the orange packaging by Hermes, the red soles of a Louboutin shoe. Valentino’s Rockstud pump is an instantly recognizable product to even the average fashion follower, but the Italian luxury company has been unable to trademark the design...

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China’s patent office invalidates Chinese company using Asics striped logo

Like most athletic brands and companies, the Asics four-stripe logo that dominates its sneaker designs is instantly recognizable. The company holds global trademarks for its distinctive logo, including in China. But in an odd turn of events, Chinese sportswear brand Qiaodan Sports Co. Ltd. was granted also granted a patent in the same category...

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Napapijri and Geographical Norway continue trademark dispute

Napapijri, the premium leisurewear brand and subsidiary of VF, is claiming that it has successfully initiated legal proceedings to prohibit Geographical Norway from continuing to infringe on its trademarks. For several years Geographical Norway, part of the French company Artextyl, has marketed products with signs that are highly similar to...

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Karen Millen wins legal case against eponymous founder

London - Karen Millen, founder of the eponymous fashion brand under the same name, has lost a high court ruling regarding the right to use her own name for a homeware and lifestyle endeavor she aimed to launch in the US and China. The legal dispute stemmed from an agreement Millen made in 2004, when the fashion designer, who founded the brand...