Trainers news and archive

End teams up with Saucony for brain-inspired sneakers

UK retailer End has continued its collaborative partnership with Saucony with a new take on the Azura 2000, dubbed ‘The Brain’. The sneakers draw inspiration from human anatomy, specifically, the most complex organ in the body, the brain. The retro runners have been constructed with a variety of suedes and pink hues to cultivate a textured look,...

Fashion

Converse sales soar due to "Kamala effect"

Converse, the American shoe company best known for its youthful Chuck Taylor All-Stars, is having a moment. Sales are flying in the United States, increasing 50 percent in the last week of January, after Vice President Kamala Harris was spotted wearing a pair. While sales jumped during inauguration week, data from research company NPD Groups...

CultureFeatured

Design Museum to place spotlight on sneakers with new exhibition

The Design Museum in London is launching its long-awaited exhibition focusing on sneakers this April, featuring designs by Nike, Adidas, Puma, Converse, Balenciaga, Comme des Garcons and Y3, Kanye West and A-Cold-Wall*. ‘Sneakers Unboxed: Studio to Street’ will take visitors on a journey through the design process and uncover the icons and...

BusinessFeatured

StockX quarterly report shows Asia and EU driving demand

StockX, the global resale platform for sneakers, streetwear and collectables, has revealed that strong growth across the sector is being driven by international demand, particularly from Asia and Europe. In its quarterly review, StockX states that the resale market is currently bucking global economic trends and has a projected growth of 15-20...

Fashion

Asics launches new line of eco-friendly running shoes

Japanese sports brand Asics has launched a new line of running and sport-style shoes that use recycled polyester made from PET bottles in the shoe upper, as part of its commitment to sustainability. The 'Edo Era Tribute Pack’ collection have been designed to underscore Asics' sustainability credentials by honouring the eco-friendly practices of...

Fashion Featured

Nike celebrates 30th anniversary of Air Max 90

Air Max Day 2020, Nike’s annual dedication to its revolutionary cushioning Air sole sneaker, is this year honouring the Air Max 90, which is celebrating its 30th anniversary. Nike released its first-ever Air Max 1 On March 26, 1987, a model that is regarded by most as a footwear masterpiece, and over three decades later it’s undeniable that the...

Fashion

Hi-Tec collaborates with Sealand Gear

London-born heritage brand Hi-Tec Sports is putting sustainability first in a new capsule collection in collaborating with Sealand Gear, the South African-based upcycle and ecocycle brand renowned for its environmentally and socially responsible products and accessories. Designed and developed with Hi-Tec footwear licensee International Brands...

Fashion Featured

Reebok and Maison Margiela debut footwear collaboration

French luxury fashion house Maison Margiela debut its footwear collaboration with sportswear giant Reebok during Paris Couture Week. The collaboration combines an iconic style from each brand, Reebok’s Instapump Fury sneaker from 1994 and the Margiela Tabi split-toed shoe from 1988, and draws on themes key from the spring/summer 2020 couture...

Fashion Featured

The sneakers that will dominate 2020

2019 was a big year for sneakers, according to Statista, with a billion pairs of athletic sneakers sold, and the global sneaker resale market hit an estimated 6 billion US dollars, and Detroit-based StockX, the world’s first ‘stock market of things’, has shared the big winners of last year, as well as what is going to big in 2020, including the...