Trend news and archive

Womenswear resort trends 2022

Resort 2020 kicks off with a focus on new consumer mindsets. Putting sustainability at the forefront of a whole house’s ethos, not just a collection, is an emerging hallmark of the season as designers fully embrace working methods necessitated by lockdown. The coveted youth market, a sector with a strong eco-consciousness are also being well...

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Spring summer 2022 shoe trend: The slide on mule

When Bottega Veneta launched its leather stack mule shoe last year, a robust platform slider exuding comfort in all its largesse, it was always going to spark a category trend. Fast forward to the spring 2022 collections and the mule is here to stay, specifically of the slip-on variety, with enough high street iterations available to keep buyers...

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Fall 21 trend: The ubiquitous flannel shirt

The ubiquitous flannel shirt looks set to be a star item for fall wardrobes, a unisex style with a cachet that rarely fails. From Isabel Marant to Marc Jacobs, flannel shirts are a core utility garment, with new details and sustainable updates to make it relevant for the Fall 21 season. A key item in any workwear range plan, comfort clothes and...

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Will demand for It Bags make a return post pandemic?

Sales of handbags saw a sharp decline during the pandemic when stuck at home consumers found expensive bags to be a non-necessity. Despite surging numbers in the resale market for pre-owned luxury, the lifestyle changes brought on by Covid-19 dampened interest in this once booming category. As occasionwear slowly makes its way back to the winter...

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The denim market is evolving, enter the era of responsible design

The average pair of jeans was once a detriment to the environment, with every stage of production a sustainability hazard. From cotton production using large amounts of water (25,000 litres per kg), to using dangerous pesticides to grow the cotton, to chemicals used for finishing garments. It is no state secret how denim goes through a harsh...

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SS21 Trend alert: Five takeaways from the Asian catwalks

A new report by Heuritech analyses next season’s trends as seen on the Asian catwalks of Tokyo and Shanghai. With data sourced from millions of Instagram images in both China and Japan, the Paris-based analytics platform was able to capture the dynamics of trends in both markets. The curation of trends results in the comparison of data to...

Fashion

Heuritech launches trend forecasting platform

Heuritech, a Paris-based fashion technology company, has launched a trend forecasting platform and service. Using the power of AI and data to scan millions of social media images, Heuritech’s analysis provides a forecast already used by leading global brands including Louis Vuitton, Dior, Moncler, and Havaianas. The company’s cutting edge...

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Post pandemic fashion: Streetwear's new codes

In a post pandemic fashion economy, comfort and versatility will be key drivers for brands. Streetwear is in a prime position to take on the protective and functional role consumers are already seeking. Brands looking to next spring and autumn 2021 collection development will need to consider how garments can be utilized both indoor and outdoor,...

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The changing face of workwear

If ever there was a shift in workwear attitudes, it is now. The classic suit, a uniform of the corporate workplace, of convention, formality, and of the three-button shirt and tie variety, is practically a museum piece. In a shift to staying-at-home style, brands are having to update classic tailoring and formal workwear with the more relaxed...

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SS21 colour trend

In the psychology of colour, certain hues can dramatically affect moods, feelings, and emotions. In a post-pandemic world, shoppers will be seeking comfort, honesty and inspiration. Looking toward spring summer 2021, the colour palette will veer towards reassuring tones, like elevated neutrals and naturals, away from high tech and artificial...

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Spring/Summer 2015 trend watch

It may be cold outside, but January brings a seismic shift in fashion, with the old winter collections making way for new spring deliveries. The department stores are already displaying the season's key styles, and below is a summary of the trends that have made it from the catwalk to the stores. Khaki: Since it first hit the runway over 40...