Trends news and archive

Ellen Haeser: 'Fashion needs to move from chasing trends to creating meaning'

After six and a half years in vocational education, Ellen Haeser is returning to the stage. During Masterly Milano 2026, the speaker and cultural strategist will present From Cradle to Grave – an ode to lifelong, inexhaustible sources of inspiration. This is an audiovisual work focusing on fashion and interiors. With over 45 years of experience...

Fairs|In Pictures

Colour trends as a business model: Behind the scenes of the new Première Vision

During its February 2026 edition, Première Vision Paris displayed how the seasonal colour palette published by the trade show is becoming an economic driver. Building on colour trends – in this case, those for SS27 – Première Vision is extending its model to new creative sectors: beauty, patisserie, music, photography and perfumery. In September...

Fashion |In Pictures

In Pictures: AW26 street style at Berlin Fashion Week

As the German capital's fashion week celebrated its grand finale on Monday, temperatures dropped to almost minus ten degrees. The pavements were frozen, turning them into an ice rink. Additionally, there was a public transport strike. Despite these conditions, fashion enthusiasts were not deterred from showcasing their best looks. An overview of...

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Fashion

Major shows, memories and buyer favourites: FW26 highlights from Berlin

Following fashion weeks in Paris, Milan and Copenhagen, all eyes have been on the German capital in recent days. Berlin Fashion Week has established itself as a hub for emerging talent and a new destination for international brands. It was indeed global labels this season that made up the big names on the calendar. These include the Berlin-based...

Fashion

Spring/summer 2027 trends seen at Milano Unica

The trends for the spring/summer 2027 season showcased at Milano Unica, a trade fair that recently concluded in Milan, are led by the Natural and Shadow concepts. The Sun theme stands out for a broader and more detailed selection. It maintains strong consistency with the imagery and needs of the summer season. The next edition of Milano Unica is...

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Fashion

4 SS27 fashion trends that help consumers resist unrest and AI

Starting a new year with fresh inspiration is always a positive beginning. Trend forecaster Christine Boland provided just that with her forecast for spring/summer 2027. She identified four key movements, and FashionUnited presents the highlights. Following dynamics: weightless volume, abundant pleats and ‘nothing stiff’ Boland always frames her...

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Fashion

Street style focus AW26: Calm returns to the streets of Milan

Following the Pitti Uomo menswear trade fair, which not only kicked off the new season but also showcased the latest visitor looks, all eyes are now on the streets of Milan. In the Italian fashion capital, the focus is on an understated look, playing more with details like a striking tie or unique buttons. Double-breasted Double-breasted jackets...

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Fashion

Imperfect, transformative and full of illusions: Menswear trends from Milan

Milan Fashion Week for the autumn/winter 2026 season did not feature a packed schedule. Few major names presented their collections in the fashion capital. Nevertheless, there were several fashion highlights that explored themes of change and transformation. Here is an overview of the latest trends from Milan. Imperfect Domenico Orefice, Prada...

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Fashion

Call for transparency, archival references and co-ed formulas at Milan Fashion Week

Milan Men’s Fashion Week, showcasing autumn/winter 2026–27 collections, concluded today with digital presentations as the city shifts focus to women’s fashion week, scheduled for February 24–March 2. The season delivered solid, well-executed collections, though few breakthroughs. Designers largely turned to brand archives, refining established...

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Fashion

12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

Fashion

Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...

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Fairs

Pitti Uomo: A fine fragrance emanates from Florence

This week at the Pitti Uomo menswear trade fair, brands offered a first glimpse into the upcoming autumn/winter 2026 collections. For this season's edition in Florence, 758 brands presented their collections, with 47 percent originating from abroad – more than ever before. The growing international presence was reinforced by guest designers such...