United Colors Of Benetton news and archive

Benetton steps into the metaverse

United Colors of Benetton is the next brand to step into the metaverse. The brand opens a store in the metaverse and even adapts the physical store on Corso Vittorio Emanuele in Milan to this, according to a press release. The store in the metaverse will open in a few weeks, according to the statement. Visitors will not be able to buy clothes,...

Business

Benetton Group launches Green B project

Italian-based Benneton Group has launched a program titled Green B that brings together all the sustainability initiatives of the company’s brands, including United Colors of Benetton, Undercolors, and Sisley, under one umbrella. The group stated it would work on energy efficiency throughout its supply chain and retail locations, waste...

Retail

United Colors of Benetton returns to U.S. retail

For the first time in four years, United Colors of Benetton is carrying out retail operations in the U.S. The Italy-based fashion brand will open a pop-up store in Santa Monica, CA this week, and is considering reopening stores on a more permanent basis in the country. Opening on Friday, October 25, the United Colors of Benetton pop-up space...

Retail

Benetton to open “numerous” new stores around the world in 2019

Benetton has announced the opening of “numerous” new stores “in the main cities of the world” by the end of 2019 as part of its strategy to revive the brand. The first ones will be opened this Spring/Summer in Benetton’s native Italy, in the cities of Rome, Palermo and Naples, followed by stores in Bangalore, India, and Deauville, France. The...

People

Gilberto Benetton, co-founder of fashion brand, dies aged 77

Gilberto Benetton, co-founder of the eponymous clothing brand, died Monday at the age of 77 after an illness, the Italian group announced. "Gilberto Benetton died at home today in Treviso (northeast Italy) following a brief illness," the Benetton group said in a brief statement. "His wife Lalla, daughters Barbara and Sabrina and son-in-law...

BusinessFeatured

Jean-Charles de Castelbajac new Benetton artistic director

Italian group Benetton on Monday named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to "forecast tomorrow's social...

People

Benetton names Jean-Charles de Castelbajac artistic director

Italian group Benetton has named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections, the company said on Monday. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to...

Video

Video: Benetton - A social experiment conducted in India

Benetton conducted India’s most powerful social experiment to see how the next generation has the strength to enact enormous miracles for the country. Source: United Colors of Benetton, YouTube.

Fashion

Benetton criticized for campaign depicting migrants being rescued

United Colors of Benetton is best known for its advertising campaigns celebrating diversity. Previous campaigns, usually shot by Italian photographer Oliviero Toscani, depicted models from different ethnicities holding hands, leaders from different religions side by side, or classroom with children from different nationalities. However, the...

People

Luciano Benetton returns to revive the brand he founded

Luciano Benetton, 82-year old founder of the Benetton Group is making a comeback to infuse life into the troubled clothing brand, reports The Times. He had launched the brand in 1965 that gained fame and attention for its colourful designs and bold marketing campaigns. “It’s an intolerable pain for me. That’s why I am stepping in again, together...

Fashion Featured

#UnitedByHalf: Benetton launches gender equality campaign in India

London - Gender equality may not be a right most fashion brands strive for, but women empowerment and equality is definitely a priority for Italian fashion label United Colors of Benetton. On International Women's Day, taking place on March 8, the retailer is set to launch its latest campaign which is aimed at promoting gender equality in one of...