Vans news and archive

Vans is Proud to Celebrate International Women’s Day With the ‘Divine Energy’ Collection

Supporting and empowering women around the world Costa Mesa, CALIF. – Vans, the original action-sports brand and icon of creative expression, is proud to announce the launch of the "Divine Energy" Collection, in celebration of International Women’s Day. International Women’s Day is a global event celebrating the social, economic, cultural, and...

Fashion

Vans teams up with youth non-profit Skateistan for latest campaign

For its latest campaign, Vans has announced a partnership with Skateistan, an international non-profit which empowers youth through skateboarding and education. From now until the end of August, Vans said it will donate 10 dollars from every pair of Vans Custom Skate Classics - up to 200,000 dollars – to Tides Foundation in support of...

Fashion

Vans teams up with LGBTQIA+ creators for Pride 2021

Skateboarding shoes and apparel company, Vans is teaming up with LGBTQIA+ creators and sharing their stories. The four creative ambassadors include poet, Get Lit, painter, designer, and printmaker, Tyris Winter, singer and songwriter, Serena Isioma, and skateboarder, photographer, and creative director, Sam McGuire. The ambassador’s unique...

Fashion

Vans reveal new artist stories to inspire global creativity

California streetwear brand Vans has revealed sixteen new artist stories as part of the “These Projects Are Ads for Creativity” campaign. The artwork aims to celebrate the diversity of creativity and includes spoken poetry, song-making, music videos, zine creation, VR, and murals. One of the artists is Liverpool’s Lei-Mai LeMaow who created a...

People

Vans co-founder Paul Van Doren dies aged 90

Paul Van Doren, the US entrepreneur who co-founded footwear and apparel brand Vans, has died at the age of 90. The California-based brand, which shot to popularity thanks to the SoCal skate community, announced the news on Instagram but did not give a cause of death. “It is with a heavy heart that Vans announces the passing of our co-founder,...

People

Vans appoints Kristin Harrer as global chief marketing officer

California streetwear brand Vans announced that Kristin Harrer has joined the company as the global chief marketing officer, effective today. Harrer, former Dollar Shave Club CMO, will lead the VF Corporation-owned brand’s global marketing and creative teams across all Vans’ retail, brand, and digital channels. “In addition to being an...

BusinessFeatured

Vans sets new sustainability targets to reduce environmental impact

Action sports brand Vans is reaffirming its sustainable position with new goals to reduce its global environmental impact, including committing to making core materials 100 percent regenerative, responsibly sourced, renewable or recycled by 2030. The California-based brand, part of VF Corporation, said it was moving towards creating circular...

Fashion

Vans partners with The Webster

Footwear and apparel brand Vans and luxury multi-brand omnichannel retailer The Webster have launched an exclusive partnership. The capsule introduces the Bold Ni reinterpreted in embossed croc print in three colorways inspired by The Webster’s heritage of sprawling Everglades and Miami’s sunny spirit. The shoes will be housed in a...

Fashion

Vans launches collection made with Liberty of London fabrics

Vans has unveiled a new footwear and apparel collection for women made from Liberty of London fabrics for spring. The Vans Made with Liberty collection will be available globally this month and features three hand-drawn or hand-painted floral prints from Liberty of London on a tapered version of Vans’ Old Skool silhouette. Liberty’s...

Fashion

VF Corp aims to eliminate single-use plastic packaging by 2025

VF Corp, whose portfolio includes brands Supreme, The North Face, Timberland, and Vans, has announced a goal to eliminate all single-use plastic packaging, including polybags, by 2025. The remaining non-plastic packaging used by the US business and its brands will be reduced, originate from sustainable sources, and be designed for reuse or...

Fashion

Vans donates 1 million dollars to mental health charities

Vans has announced that it is making a donation of over 1 million dollars to support ten global charities that support mental health and wellbeing. Each charity partner will receive over 100,000 dollars from either Vans directly or through the Vans Checkerboard Fund at Tides Foundation. This money was raised either through the brand directly or...

Business

VF Corporation expects to return to growth in Q4

Second quarter revenue at VF Corporation decreased 18 percent or 19 percent in constant dollars to 2.6 billion dollars driven by store closures and lower consumer demand as a result of the Covid-19 outbreak and related government actions and regulations. The company said in a statement that for the fiscal year 2021, revenue is expected to be at...