Veja news and archive

Veja expands to Denmark with new Copenhagen store

French trainer brand Veja has announced the opening of its first store in Denmark. The new shop, located in the Danish capital, Copenhagen, marks the brand's entry into the market following several years of significant growth within the Scandinavian region. The new retail space is situated at Pilestæde 40B, a street known for its quieter...

Retail|IN PICTURES

Veja opens store in former military barracks in Bordeaux

French footwear brand Veja has opened its latest store in a former military barracks in Bordeaux. The barracks, called Darwin, have been transformed into a hybrid space bringing together 50 associations and 200 companies. Veja x Darwin will act as the brands “store of the future”, where it will showcase never launched prototypes, sneakers with...

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Retail

Veja opens first U.S. flagship in New York City

Veja has landed in the U.S. The Parisian sneaker brand has opened its first-ever permanent brick-and-mortar location in the country, a flagship store in New York City. "We thought it was the right time to open our first stateside store so we can display the whole collection," the brand's co-founder Sébastien Kopp explained to FashionUnited. "It’...

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Fashion

2019 Recap: our best interviews

FashionUnited had the pleasure of interviewing a number of fashion CEOs, C-suite executives, activists, academics and designers in 2019. As the year draws to a close, we’re looking back at the most insightful interviews we have published this year. Enjoy! “We run algorithms through the entire company. We basically use machines for everything...

Fashion

Rick Owens and Veja team up for sustainable sneakers

American fashion designer Rick Owens and French footwear brand Veja have joined forces to launch a sustainable-focused running sneaker. Designed by both studios, the collaboration brings together the innovative technologies from the Veja Running project and Rick Owens’ trademark attitude, with the sneakers available in butter-beige, black and...

People

Sustainable footwear brand Veja appoints Laure Browne as Group CEO

Laure Browne, former International Brands Director at Auchan Retail, has joined sustainable sneaker brand Veja in the role of Group CEO. This is the first time in the company’s fifteen-year history that co-founders Sébastien Kopp and Ghislain Morillion appoint someone else for this role. “After 30 years of experience in French and international...

Fashion

Veja launches collaborative sneakers with Lemaire

Sustainable footwear label Veja has joined forces with French fashion house Lemaire to launch two sneaker styles. The first one, dubbed Aquashoe, is a mix of a runner, a slipper and a diving shoe made from recycled polyester in 3D effect stitching and comes in two colors: black and red. The second one is a vintage looking canvas boot inspired by...

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Fashion |INTERVIEW

Interview: Veja on its new biodegradable sneakers made from corn waste

The French sneaker brand Veja has taken the industry by storm. How? With a simple but very smart concept: minimalist sneakers that make the world a little better through their ethical and sustainable design. In addition to organic cotton, recycled plastic and rubber from traditional sources, a new material is now being used: a leather substitute...

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Retail

3 brands ditching discounts and doing their own thing on Black Friday

Joining Black Friday, the American discounting frenzy that is slowly taking over other countries, may seem like a win-win situation. By offering generous discounts, retailers can attract new customers and increase earnings by selling larger quantities than usual, right? Well, not so much. While some retailers earn more during Thanksgiving...