VERY New York news and archive

2 PR pros view pandemic as opportunity to launch lean new agency

A streamlined approach to public relations and event management is the ethos behind Very New York, the just launched bi-coastal agency co-founded by R Scott French, CFDA member designer, media expert, event planner, co-founder and editor in chief of TheFashionList.com; and Mai Vu, fashion archivist, retailer, educator, and publicist....

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Fashion

Are traditional fashion shows archaic next to the promise of digital?

Fashion weeks have been a professional highlight for editors and buyers since New York created the very first one in 1943. Their sense of identity and self-importance were cemented by which shows they were invited to attend and in which rows they sat. The New York-London-Milan–Paris circuit became a whirling social calendar which secured them...