WeChat news and archive

Tencent boss vows 'compliance' with China regulators

Beijing - Tencent’s billionaire founder Pony Ma — China’s second richest man — has met anti-monopoly regulators and agreed his firm will be “as compliant as possible”, after rival tech giant Alibaba was battered by legal woes. Tencent, which owns the super-app WeChat and a lucrative gaming empire, is the latest tech conglomerate to fall into the...

Retail

Malone Souliers launches e-commerce in China

Luxury British footwear label Malone Souliers has launched e-commerce in China with a WeChat store, which features a curated edit of both seasonal and core styles. This marks the brand’s first ‘social commerce’ presence globally and is part of its renewed focus on the Chinese market. The new e-commerce store embedded within China’s most popular...

Business |ANALYSIS Featured

Part II: What retailers can learn from how the Chinese are fighting coronavirus

New York – China was the first market severely affected by the novel coronavirus pandemic, offering a great example not only in terms of how to fight the virus outbreak but also regarding the many ways the retail industry has watered the crisis. From WeChat private groups to live-streaming shows, FashionUnited analyses how Chinese retailers are...

Fashion

WeChat's new Time Capsule feature is an opportunity for fashion brands

WeChat, China’s social media giant, has added a stories feature to its services, called Time Capsule. The feature, similar to Snapchat and Instagram Stories, allows user and fashion brands to post temporary videos and content which will disappear after a 24 hour period. WeChat, which counts over 1 billion monthly active users, can create...

Fashion

Tod’s and Mr. Bags to debut collaboration on WeChat ‘Baoshop’

Tod’s is to become the first luxury brand to debut a product on WeChat’s mini programme, called ‘Baoshop’, when it launches its limited-edition handbag co-designed by Chinese fashion blogger Tao Liang, better known as Mr. Bags. Launching on June 26, the dog-like handbag will be available first from the ‘Baoshop’ within the WeChat ecosystem,...

Fashion Featured

How to promote a fashion brand in China

Every fashion brand with the desire to distribute its products in China needs to adapt its strategy in order to suit the Chinese market specificities. One of the most important things to keep in mind when selling fashion products in China, is that having a good reputation is key. Chinese shoppers are very sensitive to brand’s reputation and...