Wolford news and archive

Wolford swings to profit despite drop in revenue

Austrian skinwear and hosiery specialist Wolford has swung to a profit in the shortened fiscal year from May to December despite seeing a 25 percent drop in sales. The company swung to a profit of 12.8 million euros, compared to a loss of 14.5 million euros a year earlier, aided by the sale of real estate and the change in the value of...

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Wolford plans brand expansion with new partnerships

Austrian skinwear and hosiery specialist Wolford is looking to distributors to expand its brand presence into emerging markets such as Poland and the Balkans, and White Spots including Scandinavia, UAE, Central America and Japan through new partnership agreements. Wolford has reached partnership agreements with well-established agencies and...

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Wolford reports strong first half-year despite Covid-19

Skinwear and hosiery specialist Wolford has reported that while its sales were “strongly marked” by the impacts of Covid-19 it still had a strong first half-year. The first six months of the current fiscal year, May to December 2020, Wolford reports that it generated sales of 48.17 million euros, a drop in revenue of about 20 percent compared to...

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Women in Leadership: Silvia Azzali, Chief Commercial Officer, Wolford AG

Silvia Azzali has had a career in the fashion industry that many can only dream of: After working at Gucci and Dolce & Gabbana, La Perla, Trussardi, Ermanno Scervino and most recently Moschino, she is now part of the dual leadership team on the Executive Board of Wolford AG. Not only did she get to know many companies, but also many fields of...

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Wolford and Adidas team up on activewear collection

Sportswear giant Adidas is collaborating with Wolford to create new seamless performance garments with all-day wearability for autumn/winter 2020. The activewear collaboration will feature two capsule collections, Studio Motion and Sheer Motion, both of which will feature sleek and supportive performance pieces crafted with opaque and sheer...

FashionPress Release

WOLFORD INTRODUCES THEIR ATHLEISURE COLLECTION FOR AW20

Focusing on its core competence, seamless knitting, Wolford invented the first Athleisure pieces in the 1980s. Bodies with a perfect fit and performing high-class quality provided incredible softness and a contemporary look, that never went out of style again. Original leisurewear merged with function and style to become Athleisure, made for a...

FashionPress Release

Wolford Summer Beachwear

Available now www.wolford.co.uk Images: https://we.tl/t-DMv3LUmQeJ For further information and images please contact: Florence Storey, Florence.Storey@karlaotto.com Isabella Imam, Isabella.Imam@karlaotto.com Unsubscribe | Update Profile | View in Browser

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Wolford transforms production to fight Covid-19

Austrian skinwear and hosiery specialist Wolford has successfully changed its entire production in its headquarters in Bregenz and factory in Slovenia from tights and bodies to face masks to support global efforts in fighting Covid-19. Since the beginning of March, Wolford’s production facilities have been working on “full speed” to produce face...

Fashion

Wolford relaunches packaging

Luxury hosiery and lingerie brand Wolford has given its packaging a “contemporary update” to showcase what it calls the brand’s rejuvenation and commitment to sustainability. The move comes as part of Wolford’s ongoing revamp, which has included a new creative vision, with new advertising campaigns and brand new concept stores in recent months,...

Fashion

Wolford and Vetements release catwalk collaboration

Luxury hosiery brand Wolford has teamed up with streetwear label Vetements on a capsule collection including a pair of tights and a knitted maxi dress. First seen on the catwalk during Paris Men's Fashion Week in June, the collaboration aims to celebrate both Vetements signature style and Wolford’s cutting-edge innovations and craftsmanship...

Business

Wolford issues profit warning

After presenting the Christmas business and in light of the ongoing market weakness in January 2019, the management board of Wolford Ag has announced that it does not expect the company to achieve positive operating earnings (EBIT) in the current 2018/19 financial year. The board has therefore revised its previous forecast and now anticipates a...

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Wolford Launches New Market Presence

Starting today, Wolford is present across the globe with a new imagery. Just on time to coincide with the new spring/summer 2019 fashion collection, the brand presents itself in a fresh and sometimes provocative look in line with the campaign motto #truecharacter: It is designed to underscore the claim made by the Wolford brand that women will...