Workinfashion news and archive

Hybrid working is the new normal, but does it clash with the soul of fashion?

The best collections are not created behind a screen. They are born from movement, from the dynamic and hectic interplay between design, sales and marketing. They emerge from unfinished conversations, lingering doubts and flowing energy. The fashion industry has always been fragmented: sales teams on the road, marketing in the office and design...

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How the Made in France Alliance aims to revitalize French production

Launched at the end of January by the Confédération des petites et moyennes entreprises (CPME), the Made in France Alliance is part of a drive to revive national industrial production. Three months later, as new economic models redefine value dynamics, particularly those driven by the creator economy, the alliance has highlighted a series of...

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Retail

From sales advisor to ambassador: The new standard of excellence for fashion advisors

For a long time, the role of a fashion salesperson followed a strictly transactional logic: welcome, present, and close the sale. This function was clear and focused on immediate results, and it certainly proved its worth. Today, however, it no longer aligns with the reality of contemporary retail. In 2026, the point-of-sale is no longer merely...

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Elodie Janse (HR Omoda and Assem): “Not everything needs to be put into policy”

When asked what her work day looks like, Elodie Janse, HR manager at Dutch fashion and shoe retailers Omoda and Assem, laughs: “My husband sometimes asks that too.” “It strongly depends on what we as a company are working on at that moment.” This quarter, the agenda includes the integration of a recent acquisition of Dutch fashion retailer Mijn...

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Loes Bakker, HR and coach at Tally-ho: “I have a different job every day, at the same company”

What does she enjoy most about her work? Loes Bakker, HR and coach at fashion retailer Tally-ho, does not need to think for long. “I derive real happiness from the in-depth coaching conversations with our managers,” she says. “They can even move me to tears, especially when things fall into place.” She also mentions her freedom. “I use Mondays...

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Business|Interview

Career check: why the point-of-sale is the best school

What does a career look like in an industry that constantly has to reinvent itself? Industry expert Daniel Samy El Menshawi looks back on 15 years of experience balanced between tradition and transformation. After an apprenticeship in textile management and a degree in International Fashion Management, El Menshawi worked in sales for various...

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Business|Interview

Bugatti CBO Florian Wortmann: “We can all be spared for two or three months”

Fashion moves so quickly that pressing the ‘pause button’ seems almost impossible. Taking time off, however, can help one return full of energy and new ideas. Nevertheless, the topic still seems to be a taboo in the industry, especially for executives. Florian Wortmann, chief brand officer at the German brand Bugatti, has taken at least a short...

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Professional equality: When Kering turns social responsibility into an intangible asset

As the luxury sector enters a phase of structural rationalisation, performance is no longer measured solely by income statements. Social governance, employer attractiveness and mastery of non-financial criteria are becoming key competitive variables. In this context, Kering's publication of its 2025 Professional Equality Index goes far beyond a...

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H&M Group to close Maastricht customer service centre, 250 jobs to be cut

Swedish fashion group H&M Group is set to close its customer service centre in Maastricht, the Netherlands, on June 1, 2026. The Maastricht customer service centre currently serves multiple brands within the H&M Group, a spokesperson told FashionUnited. In 2026, the retail group will transition globally to an operational model with external...

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People

Lorenzo Bertelli (Prada): "thanks to AI, we will finally be able to value people who work with their hands"

Scandicci (Florence, Italy). “Technology and artificial intelligence will give us efficiency and free up time for high value-added work,” stated Lorenzo Bertelli, chief marketing officer and head of corporate social responsibility for the Prada Group, and the future CEO. Bertelli was in Scandicci in November, together with current CEO Andrea...

Retail|Interview

Personal shopping at Le Bon Marché Paris: “Our services are available to all clients”

Bastien, head of personal shopping and private salons at Le Bon Marché (LVMH), discusses his career at the iconic Paris' department store. He covers the organisation and accessibility of these services, the central role of human connection in his profession and the inter-brand exchanges encouraged by the Virtuosos 2025 programme. What has your...

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People

Office Christmas party in 2025: time for a grown-up upgrade

Remember the old-fashioned office Christmas party? Glittery dresses were already askew early in the evening and tacky Christmas jumpers suddenly became too hot. Prosecco flowed freely and a champagne tower teetered, threatening to collapse at any moment. The next morning brought a pounding headache, memory gaps, and a voicemail from your boss...