WPP news and archive

Louis Vuitton tops ranking of global luxury brands

The latest global brands ranking by WPP and Kantar Millward Brown show luxury companies have increased their value by 28 percent, with Louis Vuitton, Hermès and Gucci in the top three rankings. Louis Vuitton and Hermès are valued at 41.1 billion and 28 billion dollars respectively. Gucci leads the luxury brands in value rise “Gucci led the...

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Retail

Amazon named ‘most valuable’ global retail brand

E-commerce giant Amazon has been named the ‘most valuable’ retail brand across pure retail, luxury brands, apparel, and the fast food sector, in the inaugural BrandZ Top 75 ‘most valuable’ Global Retail Brands ranking from WPP. Despite shifts in consumer habits, priorities and expectations of the shopping experience, the inaugural BrandZ ranking...

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Fashion

Luxury labels dominate Italy’s ‘Most Valuable’ brands

Gucci has topped the first ever BrandZ Top 30 ‘Most Valuable’ Italian brands list, in a ranking from WPP and Kantar Millward Brown that features seven luxury brands. The research which tracks and addresses the changing environment for brands in Italy, found that the seven leading luxury brands headed up by Gucci that topped the ranking,...