Wrangler news and archive

Wrangler chooses Genesco for design and distribution of footwear line

Denim brand Wrangler wants to expand its presence in the footwear market. It has chosen to join the portfolio of wholesale distributor Genesco. Genesco will design, source and market footwear for men, women and children under the Wrangler brand. The two have signed a multi-year licensing agreement for this purpose. The two American companies...

Video

Video: Cosmic Ride by Wrangler

In this video, Wrangler has presented a preview of its spring collection in a short trailer called Cosmic Ride. Watch the video below. Video: Wrangler via YouTube Photo credit: Image: Wrangler via YouTube

Kontoor Brands reports strong Q1, raises FY21 forecast

Kontoor Brands, Inc. reported revenue increase to 652 million dollars, up 29 percent on a reported basis and 27 percent in constant currency for the first quarter. Compared to adjusted revenue in the first quarter of 2019, reported revenue increased 3 percent. “The strong performance in the quarter was broad-based, as evidenced by improving...

Wrangler announces global sustainability platform

American jeans and clothing company Wrangler announced the launch of its new platform WeCare Wrangler to inform consumers of its sustainability goals, current measures, and partnerships centered around three core themes: planet, product, and people. According to the company, it plans to use 100 percent sustainable cotton and 100 percent...

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

Kontoor Brands expands water-saving Indigood program

US fashion company Kontoor Brands has announced the expansion of its Indigood program, an initiative that targets water savings during fabric construction. The company first debuted its Indigood program in 2019 with the launch of a foam-dyed denim collection by its Wrangler brand. It has now expanded the program “to include any water savings...

Kontoor Brands: Revenue and earnings increase in Q4

For the fourth quarter, Kontoor Brands, Inc. said revenue increased 1 percent to 661 million dollars on a reported basis and remained flat in constant currency. The company said, revenue increases were primarily driven by strength in digital, including own.com and digital wholesale, as well as improved performance across the Wrangler U.S....

Wrangler launches homeware collection with Pottery Barn Teen

US denim brand Wrangler has re-entred the home design space with the launch of a collaboration with decor retailer Pottery Barn Teen. Drawing inspiration from Wrangler's western heritage, the tie-up features sheet sets, patterned duvets, a denim quilt, pillowcases, a denim rug, horse mural tapestries, a denim hamper, a denim catchall, a denim...

Retail

Wrangler announces its first launch in China via Tmall

Kontoor Brands has launched its Wranger label in China for the first time, through a new partnership with Alibaba's Tmall e-commerce platform. Wrangler's product lines are now available for purchase via Tmall. The company has had its sights set on expanding to Chinese retail for over a year; in a press release, Kontoor said that it has...

Wrangler launches collection with Rick and Morty

Wrangler has announced a collaboration with TV series Rick and Morty, in partnership with Warner Bros. Consumer Products. The collection includes an exclusive episode-inspired t-shirt featuring a laser called the NX5 Planet Remover which was jokingly ‘sponsored by Wrangler’ in season four, as well as a custom-designed laser-engraved jacket. Rick...