Latest Fashion Trends

Provocation sells jeans: How Dutch denim brands approach their campaigns

Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...

Fashion

AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...

Fashion |Interview

Denim expert Piero Turk: ‘Nobody needs so many types of denim fabric’

Each season at the Amsterdam denim trade show Kingpins, thousands of new denim qualities are available to study, arranged in endless rows of jeans and swatches. Manufacturers effortlessly present 50 new developments. “It is actually nonsense,” Italian Piero Turk tells FashionUnited over the phone. He is speaking from his home and workplace in...

Fashion

How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”

Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...