Trends

Menswear trends: The new timeless pieces for spring/summer 2026

The tide is turning for menswear. For spring/summer 2026, the male wardrobe is returning to a classic vision of elegance, converting streetwear into more formal looks. In the face of an uncertain geopolitical climate, brands have chosen to focus on safe bets. These are timeless styles that will remain fashionable for a long time and are less...

Fashion

Newly tied: How casual the tie hangs for SS26

When the working day ends in the financial districts of the world, businessmen loosen their ties. In other offices, the rules of business attire have relaxed, especially since the pandemic, and the formal accessory remains in the wardrobe. During this casualisation, a new generation – one that had to learn to tie a knot via a TikTok video – has...

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Fashion

Heavy loads and wisecracks: The SS26 trends of the men's fashion weeks

The merging of street and business attire appears to be the theme of the spring/summer 2026 menswear season. This gradual process, which had already begun in previous years, has now become established. Does this mean that the sometimes humorous and playful style, which appeals to a younger target audience, is being lost? The SS26 menswear...

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Fashion

Imagination will be the new luxury, says trend expert on AW26/27

The fashion industry likes to think ahead. Designers are already mulling collections for next year. Buyers are determining shop offerings for the next season. Fashion magazines are shooting winter stories in the summer. This is how it has always been. Yet, when it comes to the future of the industry as a whole, thinking ahead has become more...

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Fashion |Report

Berlin Fashion Week: Collections rooted in the zeitgeist

Brands like Ottolinger and David Koma injected new momentum into Berlin Fashion Week for the spring/summer 2026 season. With 36 shows, the programme may be shorter than that of other fashion capitals, yet it offers something unique. Here, designers work closely with the spirit of the times (the famous German Zeitgeist), often addressing...

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Fashion

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

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Fairs

SS26: Best selling trends and talents to follow, according to three Parisian showrooms

During Paris Fashion Week Men’s, FashionUnited met with three commercial agents, Break.Fast, Likewise and Run, each hosting showrooms over the course of the event. Here is an overview of what is trending for the spring/summer 2026 season and which brands to look out for. Alina Zaporozcenko, founder of Break.Fast Break.Fast was founded in 2019,...

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Fashion

New stories and clear statements at Paris Fashion Week Men's

While the mood in Milan seemed subdued, designers in the French capital went all out, undeterred by the ongoing consumer slump. A notable trend was the convergence of streetwear and classic menswear. Dreamers One example is the collection by Emeric Tchatchoua, creative director of the streetwear brand 3.Paradis. The collection showcased casual...

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Fairs

Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...

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Fashion |Interview

Fewer compromises and more clarity: Buyers at German retailer Apropos share insights for SS26

The spring/summer 2026 season traditionally kicked off with Pitti Uomo. But while the Florentine menswear trade fair is dedicated to menswear, Apropos – The Concept Store focuses equally on womenswear and menswear from the very beginning of the season. For over 40 years, the concept store, with locations in Cologne, Düsseldorf, Hamburg, Berlin,...

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Fashion

Milan Fashion Week: SS26 street style featuring minimalism and patterns

In Milan, gentlemen opted for large-scale patterns, but otherwise kept things classic and understated. The street-style looks for spring/summer 2026 are more pared-back and less dominated by loud streetwear. The SS26 trends from the street are outlined here. It-piece: Striped shirt This direction was evident in the simple horizontally striped...

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Fairs

Pitti Uomo faces overall situation sportingly

Pitti Uomo remained resilient, once again demonstrating the importance of industry gatherings at the Florentine menswear trade show, amidst a global landscape shaped by war and trade disputes, and subdued consumer sentiment. Although the start appeared somewhat slower, Pitti Uomo shone in its full glory from the second day of the trade fair...