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Spain's World Cup victory: new kit, sales surge for Adidas, and market challenges
The second star now has its place on the Spanish national team shirt. The emblem immortalises the team's second World Cup victory after defeating Argentina on Sunday. It joins the star commemorating the 2010 title win in South Africa. La Roja's kit, now featuring the second star above the crest, will hit the market in the coming weeks. Adidas,...
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From Louis Vuitton to Adidas and Silbon: fashion celebrates Spain's second World Cup win
Madrid – Spain’s dramatic FIFA World Cup victory over Argentina has triggered celebrations far beyond the football pitch, with leading fashion and luxury brands joining fans in marking the nation's historic second world title. Moments after Spain captain Rodri Hernández lifted the coveted FIFA World Cup trophy, presented by FIFA President Gianni...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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