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Boss puts tailoring centre stage in new autumn/winter 2026 campaign
German fashion house Boss has launched a global campaign for autumn/winter 2026 built around tailoring, fronted by British actor and Boss brand ambassador Aaron Pierre and American model Grace Elizabeth. The campaign, filmed in London, follows the pair through a day of getting ready and going out in tailored looks. According to the brand, the...
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Hugo Boss launches share buyback programme
Metzingen-based fashion group Hugo Boss AG launched its share buyback programme, announced in the spring, on Monday. It plans to acquire its own shares with a total value of up to 200 million euros. The programme will run until December 31, 2027. The programme is based on the authorisation granted at the Annual General Meeting in May 2025, “...
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Hugo Boss: Head of innovation departs
Christian Kuhn, head of innovation at Hugo Boss, has left the Metzingen-based fashion group to take on a new role outside of the fashion industry. Kuhn joined Hugo Boss in February 2022 from the German automotive group Mercedes-Benz AG to “build and lead innovations in products, technology, partnerships and new business models,” the manager...
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