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Jacquemus, Nike, and FFF collaborate on 2026 World Cup lifestyle collection
Jacquemus has signed a deal with Nike and the Fédération Française de Football (FFF) to create a lifestyle fashion capsule. The collection will accompany Les Bleus, featuring players like Kylian Mbappé, Ousmane Dembélé, Désiré Doué and Marcus Thuram, during the 2026 Football World Cup. On Tuesday, June 16, 2026, the French national football team...
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Milan: Nike unveils “Air Lab” for design innovation
Nike and the Dropcity architecture centre are launching the “Air Lab” in Milan, a new innovation and experimentation hub for the creative scene. As part of Milan Design Week, the sportswear giant is currently offering a first look at the project. Nike announced on Sunday that it will be open to the public from autumn as a permanent part of...
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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment
On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...
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