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Nike ACG launches Picklejus trail shoes with Goatek technology
ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...
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Nike and FC Barcelona present second Kobe collection
US brand Nike has unveiled the second kit and the Kobe x FC Barcelona collection for the 2026-27 season, according to a press release. The collection unites the Kobe Sheath logo and the club's crest for the second consecutive season. According to Nike, the kit is inspired by the basketball player Kobe Bryant. Details include a texture inspired...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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