adidas Group
Senior Specialist, Fashion Planning
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Adidas business continues to perform well – tariffs in focus
Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...
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Hyper local: Adidas’s new flagship store in Berlin
On 2nd December, Adidas opened its new store concept on 1,400 square metres in Berlin Mitte. It is about much more than just shopping, revealed Hannah Mercer, global retail activation & merchandising head at Adidas, in an exclusive interview with FashionUnited. Hannah Mercer at the flagship store in Berlin | Photo: Adidas The new, three-storey...
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Video: Adidas x Ivy Park collection
In this video, Asos has presented the Adidas and Ivy Park collaboration. Watch the video below. Click here to read more about the collection. Video: Asos via YouTube Photo credit: Image: Adidas
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