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Classic brands, new icons: PVH leverages pop culture for Tommy Hilfiger and Calvin Klein
At US fashion group PVH Corporation (PVH), the strategic priorities are clear. The company is focusing entirely on strengthening its two heritage brands, Tommy Hilfiger and Calvin Klein. Collaborations with prominent figures from the music and cultural sectors play a key role in this strategy. Recently, prestigious partnerships in professional...
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Prominence and underwear: PVH's focus for Calvin Klein and Tommy Hilfiger
Calvin Klein and Tommy Hilfiger are to become two of the world's most desirable lifestyle brands. This long-term goal has been set by PVH Corp, the US parent company of the two labels. “The second quarter marked another step on our multi-year journey to unlock the full potential of Calvin Klein and Tommy Hilfiger and to gradually build them into...
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PVH appoints Amber McCann as chief communications officer
PVH Corp. has announced the appointment of Amber (McCasland) McCann as executive vice president and chief communications officer, effective April 6, 2023. McCann, the company said in a statement, a highly experienced corporate communications executive, will lead all aspects of PVH’s global internal and external communications strategy and report...
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