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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment
On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...
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Adidas celebrates football with retro market in Shanghai
Adidas recently unveiled the kits for the men's 2026 FIFA World Cup (WC) in the US, Canada and Mexico. For the Chinese market, the Herzogenaurach-based sportswear brand celebrated the launch with an event featuring a fashion show and other activities. Fashion show and retro market Adidas presents WC 26 kits in Shanghai Credits: Adidas After...
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In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics
The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...
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Adidas raises profit forecast after record sales
Sportswear manufacturer Adidas has become more optimistic for the year following surprisingly strong summer trading. Adidas raises forecast Operating profit is now expected to reach around two billion euros, instead of 1.7 to 1.8 billion euros, as the Dax-listed company announced in Herzogenaurach. Adidas cited better-than-expected business and...
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Adidas business continues to perform well – tariffs in focus
Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...
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Hyper local: Adidas’s new flagship store in Berlin
On 2nd December, Adidas opened its new store concept on 1,400 square metres in Berlin Mitte. It is about much more than just shopping, revealed Hannah Mercer, global retail activation & merchandising head at Adidas, in an exclusive interview with FashionUnited. Hannah Mercer at the flagship store in Berlin | Photo: Adidas The new, three-storey...
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Hibbett Sports opens new store in California
US-based sports apparel retailer, Hibbett Sports has announced it’s opening a new store in Richmond, California. The new shop is located at 3500 B. Klose Way in the Hilltop Plaza in Richmond and adds to the company’s already one thousand plus stores. The 5,000 square foot boutique-style space offers an open concept with easy exploration of new...
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Adidas “reigniting” collaboration with Jeremy Scott
Sportswear giant Adidas is teaming up with Jeremy Scott again, with the first of his new Adidas Originals launching in autumn 2021. In a statement, Jeremy Scott said: “Partnering again with Adidas feels like a homecoming and I’m thrilled to be home!” The collaborative partnership between the two ran from 2003 to 2015 with Adidas Originals by...
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eBay to authenticate collectible sneakers
Ebay’s authentication scheme for sneakers has now rolled out to the UK. The guarantee is currently available for eligible sneakers sold in new condition for 150 USD or more and pre-owned condition sold for 300 USD or more. Eligible sneakers will display a blue Authenticity Guarantee check mark. With the sneaker resale market set to be a billion...
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Marimekko and Adidas collaborate to launch sportswear collection
Marimekko and Adidas have announced a debut collaboration, that combines the art of print and performance. The limited-edition collection features a number of pieces with Marimekko’s bold and vibrant patterns made with the Adidas signature performance fabrics. Sustainability was also a priority for both brands when collaborating. The collection...
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Adidas unveils low-carbon shoe collaboration with Allbirds
Rival sportswear brands Adidas and Allbirds have unveiled the first product from their collaboration, Futurecraft.Footprint - a low carbon running shoe. The sportswear companies have partnered up and shared proprietary technologies and material innovations, as part of both companies goals to reimagine a lower-emission design process and make a...
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Adidas' sale of Reebok could fetch 1 billion dollars
As Adidas’ sale of Reebok enters its operational phase, the German sportswear giant could net just one billion dollars according to some estimates. That is almost 3 billion dollars less that its acquisition price in 2005, when it was purchased for 3.8 billion dollars. According to sources cited by Reuters, Adidas is ready to begin considering...
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