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Adidas business continues to perform well – tariffs in focus
Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...
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Hyper local: Adidas’s new flagship store in Berlin
On 2nd December, Adidas opened its new store concept on 1,400 square metres in Berlin Mitte. It is about much more than just shopping, revealed Hannah Mercer, global retail activation & merchandising head at Adidas, in an exclusive interview with FashionUnited. Hannah Mercer at the flagship store in Berlin | Photo: Adidas The new, three-storey...
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Hibbett Sports opens new store in California
US-based sports apparel retailer, Hibbett Sports has announced it’s opening a new store in Richmond, California. The new shop is located at 3500 B. Klose Way in the Hilltop Plaza in Richmond and adds to the company’s already one thousand plus stores. The 5,000 square foot boutique-style space offers an open concept with easy exploration of new...
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Adidas “reigniting” collaboration with Jeremy Scott
Sportswear giant Adidas is teaming up with Jeremy Scott again, with the first of his new Adidas Originals launching in autumn 2021. In a statement, Jeremy Scott said: “Partnering again with Adidas feels like a homecoming and I’m thrilled to be home!” The collaborative partnership between the two ran from 2003 to 2015 with Adidas Originals by...
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eBay to authenticate collectible sneakers
Ebay’s authentication scheme for sneakers has now rolled out to the UK. The guarantee is currently available for eligible sneakers sold in new condition for 150 USD or more and pre-owned condition sold for 300 USD or more. Eligible sneakers will display a blue Authenticity Guarantee check mark. With the sneaker resale market set to be a billion...
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Marimekko and Adidas collaborate to launch sportswear collection
Marimekko and Adidas have announced a debut collaboration, that combines the art of print and performance. The limited-edition collection features a number of pieces with Marimekko’s bold and vibrant patterns made with the Adidas signature performance fabrics. Sustainability was also a priority for both brands when collaborating. The collection...
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Adidas unveils low-carbon shoe collaboration with Allbirds
Rival sportswear brands Adidas and Allbirds have unveiled the first product from their collaboration, Futurecraft.Footprint - a low carbon running shoe. The sportswear companies have partnered up and shared proprietary technologies and material innovations, as part of both companies goals to reimagine a lower-emission design process and make a...
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Adidas' sale of Reebok could fetch 1 billion dollars
As Adidas’ sale of Reebok enters its operational phase, the German sportswear giant could net just one billion dollars according to some estimates. That is almost 3 billion dollars less that its acquisition price in 2005, when it was purchased for 3.8 billion dollars. According to sources cited by Reuters, Adidas is ready to begin considering...
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Adidas forecasts strong top-line recovery in 2021
Currency-neutral revenues increase 27 percent at Adidas with footwear up 31 percent driven by double-digit gains in the training, running, outdoor and lifestyle categories. In euro terms, the company’s revenues grew 20 percent to 5.268 billion euros. “We are fast out of the gate in the first year of our new strategic cycle, with excellent...
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Adidas Originals and the Lego Group link for colorful collaboration
Adidas Originals has partnered with the Lego Group to release a collection of sneakers in bold colors and textures that emulate a lego brick. The ZX 8000 Bricks Collection features six sneakers in Lego’s primary colors of red, green, yellow, blue, black, and grey. “Bringing the globally renowned Danish brand’s signature aesthetics to one of...
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Stan Smith Mylo, the first sneaker made from mushroom mycelium
Designer Stella McCartney, yoga label Lululemon, and luxury group Kering already rely on Mylo, the mushroom-based leather alternative. Now sporting giant Adidas is looking to tap into the plant-based material. Made from mycelium, the underground roots of mushrooms, Adidas elevates the Stan Smith silhouette by creating a sustainable renewable...
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Adidas announces Peloton partnership
German sporting giant Adidas has announced a new partnership with fitness stationary bike Peloton. The indoor exercise bike with online streaming classes has become increasingly popular since the beginning of the Covid-19 pandemic. Peloton stated it has 4.4 million-plus active users as of January 2021, with revenue exceeding one billion dollars....
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