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BasicNet acquires the Sundek brand

BasicNet continues its acquisition spree, adding Sundek to the Turin-based company's brand portfolio. As previously reported by FashionUnited, negotiations between the Turin-based group and the Californian swimwear brand continued into the autumn, following denials last spring. Today, the agreement was signed and announced for the acquisition of...

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Influencers as KPIs: In 2026, brands will demand marketing, not promises

Influencer marketing in Europe is currently in a consolidation phase. According to the latest report from Kolsquare, the sector has moved beyond its experimental stage and has now become a fundamental tool in marketing strategy. Today, companies no longer collaborate with content creators merely to “be present” on social media; they now seek...

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