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Do Zara and H&M generate 12 times more textile waste than Shein?

As the 2026 legislative debate centres on implementing decrees for the law against ultra-fast fashion, a field study challenges our assumptions. The primary burden on the circular economy does not currently stem from new digital players, but from legacy brands. The saturation of recycling channels is linked to this long-established production...

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Producer-led projects: A gap in the sustainability market?

At the root of the sustainability crisis in fashion lies a clouded relationship between brand and supplier, which is a direct consequence of outsourcing production to low-wage countries. In recent decades, the supply chain has become so fragmented that oversight regarding who makes what—and exactly how—has been lost. Now, the industry wants to...

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