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CIFF soon to be in Paris

The just concluded Copenhagen International Fashion Fair (CIFF), which took place last week from 31st January to 2nd February 2018, did not miss the opportunity to announce an upcoming edition this June in Paris.

"Upcoming. CIFF in Paris... Stay tuned. 20 - 26 June 2018" announced a sign at the entrance to the largest and longest-running fashion fair in Northern Europe. The show organisers have had an eye on Paris for a few seasons but it looks like this year, the idea is finally going to materialise.

According to the organisers when speaking to FashionUnited at the show, it is a 'save the date'. However, no further details are available for now. Fact is that the six days chosen will coincide with Men's Fashion Week, which will run from 20th to 24th June, also with Who's Next from 23rd to 25th June, Man / Woman from 21st to 25th June and Tranoï from 22nd to 24th June. This should position CIFF Paris well in the fashion calendar.

The bi-annual show welcomes nearly 2,000 brands across more than 60,000 square meters of exhibition space and can certainly build on their pool of past exhibitors when reaching out to them for the June show in Paris. According to Fashion Network, the organisers have started approaching Scandinavian brands about the June project and dates.

Over the past five years, CIFF has become a major bi-annual destination for the international fashion industry and has reinvented the trade show concept and earned a reputation for being one of Europe’s most dynamic and innovative sales platforms.

Part of CIFF are two specially curated areas - RAVEN for cutting-edge menswear and RAVEN Projects for designers and artists to explore the synergies between fashion and other creative disciplines. Segments within womens- and menswear are Essentials for conceptual womenswear brands and accessories, Future Classics for womenswear, ready-to-wear and accessories, Premium for well-established and contemporary premium brands, Sleek for design-driven premium womenswear brands and Urban for strong international premium brands for men with a particular focus on streetwear and denim.

CIFF is also known for promoting Skandivavian labels and talents, which it does through its Style Setters segment for established and contemporary womenswear brands from across Scandinavia and beyond as well as the Style Setters Bungalow for premium womenswear brands from across Scandinavia and beyond. Lab focuses on unisex contemporary ready-to-wear and fashion-forward streetwear brands from innovative, emerging and established design talents.

After the Paris edition, the next CIFF Copenhagen will take place from 8th to 10th August 2018 at the Bella Center in Copenhagen.

Photo: CIFF

CIFF soon to be in Paris

The just concluded Copenhagen International Fashion Fair (CIFF), which took place last week from 31st January to 2nd February 2018, did not miss the opportunity to announce an upcoming edition this June in Paris.

"Upcoming. CIFF in Paris... Stay tuned. 20 - 26 June 2018" announced a sign at the entrance to the largest and longest-running fashion fair in Northern Europe. The show organisers have had an eye on Paris for a few seasons but it looks like this year, the idea is finally going to materialise.

According to the organisers when speaking to FashionUnited at the show, it is a 'save the date'. However, no further details are available for now. Fact is that the six days chosen will coincide with Men's Fashion Week, which will run from 20th to 24th June, also with Who's Next from 23rd to 25th June, Man / Woman from 21st to 25th June and Tranoï from 22nd to 24th June. This should position CIFF Paris well in the fashion calendar.

The bi-annual show welcomes nearly 2,000 brands across more than 60,000 square meters of exhibition space and can certainly build on their pool of past exhibitors when reaching out to them for the June show in Paris. According to Fashion Network, the organisers have started approaching Scandinavian brands about the June project and dates.

Over the past five years, CIFF has become a major bi-annual destination for the international fashion industry and has reinvented the trade show concept and earned a reputation for being one of Europe’s most dynamic and innovative sales platforms.

Part of CIFF are two specially curated areas - RAVEN for cutting-edge menswear and RAVEN Projects for designers and artists to explore the synergies between fashion and other creative disciplines. Segments within womens- and menswear are Essentials for conceptual womenswear brands and accessories, Future Classics for womenswear, ready-to-wear and accessories, Premium for well-established and contemporary premium brands, Sleek for design-driven premium womenswear brands and Urban for strong international premium brands for men with a particular focus on streetwear and denim.

CIFF is also known for promoting Skandivavian labels and talents, which it does through its Style Setters segment for established and contemporary womenswear brands from across Scandinavia and beyond as well as the Style Setters Bungalow for premium womenswear brands from across Scandinavia and beyond. Lab focuses on unisex contemporary ready-to-wear and fashion-forward streetwear brands from innovative, emerging and established design talents.

After the Paris edition, the next CIFF Copenhagen will take place from 8th to 10th August 2018 at the Bella Center in Copenhagen.

Photo: CIFF Facebook
First Fashionology Summit to take place in Bangladesh

Just a week from now, Bangladesh's capital Dhaka will host the first Fashionolgy Summit, an international event discussing technology and innovation for the fashion industry. The full-day event will be held on Monday, 12th February 2018 at the International Convention Center, Bashundhara (ICCB) in Dhaka.

“Today, technology has become a big part of everyone’s daily life. The fashion and apparel industry is no exception to this. The global production and supply model that has been in existence for decades in the apparel industry has been replaced by fast fashion. We are bringing the most inspiring and innovative thinkers from across the globe under one roof. Our goal is to initiate the much needed conversations on technology, digitisation and innovation inside the apparel industry,” said Mostafiz Uddin, CEO and founder of Bangladesh Apparel Exchange (BAE), the event organiser, when speaking to the Dhaka Tribune.

The Fashiononly Summit is the first event of its kind on garment technology and will bring together the next generation of global fashion experts and Bangladeshi apparel manufacturers in a discussion upon the latest trends that have arisen inside a tech-driven fashion industry. The summit's aim is to familiarize Bangladeshi manufacturers with the latest technology currently trending within the garment industry, to address any questions they may have and to encourage them to use it.

First Fashionology Summit to take place in Bangladesh

A total of 16 renowned speakers from 10 countries are expected, among them Jonathan Zornow, inventor of sewing robot Sewbo; Pradeep David, general manager of Universal Robots South Asia and a pioneer of Cobot concept; Vikas Raykar, an expert on cognitive fashion at IBM Watson; David Birnbaum, strategic advisor to the World Bank; Sunil Shewakramani, executive vice president of Li & Fung India Pvt Ltd; and Muchaneta Kapfunde, founder and editor-in-chief of digital magazine Fashnerd.

The speakers will come together and share their experience and knowledge in four seminars titled “Factory of the Future”, “Smart Wearables (Fusion of Fashion and Tech)”, “Eco and Sustainable Innovation” and “On Demand Manufacturing and Mass Customization”. BAE will also arrange the first ever Digital Tech Fashion Show, which will round off the event.

Exhibitors like Bengal Plastics Ltd., Eton Systems, Juki Smart Solutions, Lectra, Sindabad and Tukatech will present the latest in garment technology and innovation while global initiative Fashion for Good will show how the industry can be improved in terms of environmental and social standards and achieving responsible and sustainable fashion practices.

First Fashionology Summit to take place in Bangladesh

Industry experts like Michael T. Fralix, president and CEO of [TC2]; Frederic Gaillard, vice president of Lectra; Danit Peleg, founder and creative director of 3D Printed Fashion; Richard Oliver, CEO of Theunseen; Ram Sareen, founder and CEO of Tukatech; Amanda Cosco, founder of Electric Runway; Magnus Sundgren, CTO of Eton Systems; Sonia Bashir Kabir, managing director of Microsoft Bangladesh, Eva Van Der Brugge and Pim Kneepkens, innovation manager of Fashion for Good will also be present at the event.

The summit is sponsored by the C&A Foundation, the Kingdom of the Netherlands, Pacific Jeans, Flowater and others.

Photos: BangladeshFashionolgySummit.com
Denim Première Vision coming to London

Denim Première Vision has announced that it is changing the show format to include plans to alternate its location between Paris and another European city, with London being the first location chosen to host the trade show in December 2018.

The trade show, which was launched 10 years ago, has been overhauled to take into account the needs of the entire denim value chain, to include a more fashion-oriented, contemporary positioning, as well as to feature a programme of content, such as speakers, seminars, and debates to discuss challenges facing the sector.

The first edition of 2018 will take place at the Parc Floral de Paris from May 23-24, with the second edition in London at the Old Truman Brewery on Brick Lane, East London, from December 5-6. Both shows will feature exhibitors from across the denim supply chain from weavers, to components, clothing and accessories manufacturers, and denim washers and finishers.

Denim Première Vision coming to London

Organisers state that the early show calendar in December will be beneficial to all players in the supply chain, as well as corresponding with when ‘pure players’ are making final adjustments to their collections pre-production.

In terms of the alternate European location, Denim Première Vision explained that the European cites will be chosen for their “strong fashion influence”, and it hopes that the alternative venue will “encourage proximity with fashion and design markets while offering the sector new sources of inspiration”.

In addition, the Denim Première Vision team is also evolving, with Guglielmo Olearo, international exhibitions director for Première Vision taking over the management of Denim Première Vision. He replaces Chantal Malingrey, a member of the board who, alongside her role as marketing and development director for Première Vision and director of special events will now become the director of the pre-collections show, Blossom Première Vision. Organisers have also named Fabio Adami Dalla Val as the Denim Première Vision show manager.

Images: courtesy of Denim Première Vision

Sustainable fashion event, Copenhagen Fashion Summit has unveiled that it will launch a new “revamped format” for its May edition, including expanding to a two-day schedule.

The event which highlights sustainable solutions is expanding to a two-day format to allow more time to explore the many Summit components, in order to 50 sustainable solution providers more time to “gain knowledge, share experiences and discover innovative solutions,” said organisers.

One of its new features will be the Innovation Forum, which will call attention to a curated selection of the world's most promising solution providers. The forum will enable participating fashion brands to meet with solution providers covering the entire supply chain – from innovative fabrics to green packaging solutions.

The Innovation Forum will also have a pitch stage for the presentation of disruptive innovations and a speed dating event with more than 350 pre-scheduled business meetings between brands and providers based on a prior screening and matchmaking process.

In addition, the summit will present high-level keynote speakers, their names to be released in the coming months, and the Leadership Assembly, a key component of the Summit, will convene industry decision-makers, civil society and government for closed-door roundtable discussions and public-private dialogues on the most urgent environmental, social and ethical issues.

The event, which will mark the sixth edition, will also release of the annual Pulse of the Fashion Industry report, a presentation from the Youth Fashion Summit, which just announced a partnership with the United Nations Global Compact focusing specifically on Sustainable Development Goal (SDG) 3 Good Health and Well-being and SDG 5 Gender Equality.

The 2018 Copenhagen Fashion Summit will take place from May 15-16 at the Copenhagen Concert Hall.

First Indian edition of Denimsandjeans concludes on a high note

The first Denimsandjeans India show, which took place from 25-26 September in Bangalore, attracted over 1,500 visitors and more than 30 exhibitors from nine different countries including Bangladesh, Brazil, Ethiopia, Italy, Spain, Switzerland, Turkey and Vietnam. Apart from brands and retailers, the show also brought together garment manufacturers and exporters with international buyers as well as technology providers and garment suppliers.

"The buyers' turnout at the exhibition as well as during seminars was phenomenal, we are very happy to see the responses. We thank everyone for supporting us and I hope all the stakeholders will be surely get benefited by such events in a long run," said Sandeep Agarwal, founder and CEO of Denimsandjeans.com, according to the show's media partner Fibre2Fashion.

First Indian edition of Denimsandjeans concludes on a high note

More than half the exhibitors were from India - among them Archroma, Arvind, Raymond and Reliance Industries - but many made the trip from abroad to support and showcase their wares at the first international denim supply chain show in India, among them Bluesign Technologies from Switzerland; Delta Composite Knitting, Denimach, Mahmud Group and M & J Group from Bangladesh; Hyosung from Vietnam; Jeanologia from Spain; Kanoria Africa Textiles from Ethiopia; Kilim Denim from Turkey; Mactec and Ribbontex from Italy and Vicunha Textil from Brazil.

On the visitor front, all major international denim retailers and brands had sent their representatives to Bangalore, among them Asmara International, Benetton, C&A, Gap, H&M, Levi's, Li & Fung, Marks & Spencer, Ostin, Pepe Jeans, PVH, Spykar, Target, Tesco, VF Corporation and Zara. Among the Indian brands and retailers, Aditya Birla Fashion, Arvind Brands, Being Human, Blackberry, Hypercity Retail, ITC Limited, Jabong, Killer Jeans, Landmark Group, Mufti, Myntra, Pantaloons, Raymonds Apparels, Reliance Trens, Shoppers Stop, Tata Cliq, V-Mart and Westside were represented.

On the first day, Stefano Aldighieri, former creative director of 7 for all Mankind, spoke about "The secret of success for a denim brand" while Jordi Juani, division director at Jeanologia, pondered "The evolution of jeans finishing from hand to technology". On the second day, denim expert Dilek Erik from Turkey explained the question "Why should we use stretch denim in men's fashion despite the rebirth of the rigid look?", while Vasco Pizarro, director of Pizarro laundry from Portugal presented "Denim wash trends from op European brands for AW18".

Denim has been one of the most promising textile segments in India in the past decade and is set to grow further, given India's status of being an avid producer of denim - second only to China - as well as an avid consumer with a higher volume of jeans sold than in the USA and the second largest consumer worldwide.

Photos: Denimsandjeans and Killer Jeans website
Tommy Hilfiger and Paul Smith to show at Pitti Uomo 92

Tommy Hilfiger is returning to Pitti Uomo's 92nd edition, the men's fashion tradeshow destination in Italy. From June 13-16, Florence will welcome back both Tommy Hilfiger, who showed last January at Pitti Uomo '91, as well as Sir Paul Smith.

With the action taking place both inside and outside the walls of Fortezza da Basso, the designers will present their Spring / Summer 2018 Hilfiger Edition and PS collection by Paul Smith at the fair this season.

Tommy Hilfiger will show in the Ottogonal Hall and present a 'Store of the Future', a retail project that aims to digitize the brand stores in the next two years following the 'Digital show-room' introduced in Florence six months ago.

PS by Paul Smith will be showcased in the Pavilion of the Gravel, in addition to the Spring Summer 2018 collection also being shown during a Fortress event.

Photo credit: @TommyHilfiger, Pitti Uomo 91

Retail in flux: trends observed at the EuroShop 2017 trade show

“Future” was probably the word cited most often during EuroShop, the world’s largest trade show, which ran for five days and ended on 9 March in Düsseldorf. But the look of this retail future is uncertain. The only certainty is that retail will look much differently in the future than it does today.

The borders are becoming blurred – in every respect

The consensus in the fashion industry is that it will be facing major challenges in the coming years. The disruptions associated with digitalisation will fundamentally alter the design and function of conventional stores. The seasons will be reshaped due to climate change and people's passion for traveling and not least, because of the constant demand for new, fresh merchandise to be displayed in store. At the same time, product offerings are becoming increasingly diverse and creative, whereby clothing is designed to evoke emotions in combination with food, repair services, and so on.

Retail in flux: trends observed at the EuroShop 2017 trade show

More than ever before, sales clerks are required to take on the role of advisor and provider of inspiration. ”I believe that conventional sales clerks on the floor will all be replaced by stylists in a few years’ time”, says Raul Sanchez of Interstore, who used to be head of design at Jelmoli. The centre of attention will therefore shift to the changing rooms. Experts point out the importance of making these more appealing in the coming years, as this is where the purchase decision is made. At Schweitzer and Interstore, steps have been taken to the effect that the store of the future will only consist of a changing room. The customer will select the items of interest online in advance and come in to try them on in a comfortable, relaxing setting. The stores of the future will be smaller, because their function of actually fulfilling the whole transaction will diminish as a result of the online presence. Instead, they should focus on the real experience, evoke emotions and showcase the brand. That is to say: the ratio of surface area containing merchandise to convenience areas e.g. dedicated to the changing rooms will change considerably.

Retail in flux: trends observed at the EuroShop 2017 trade show

Flexibility: the store must change constantly

While in the past a store had to be redesigned every seven years according to an unwritten rule, this timeframe has increased drastically today. According to the industry, it is now necessary to redesign a store every three to four years. In order to finance this endeavour, store fitters are feverishly working on the development of modular, flexible store equipment elements, which can regularly be rearranged or expanded as necessary. For example, this means going to such lengths that all merchandise fixtures are mounted on the ceiling in the existing track lighting system at Vizona. As a result, no expensive constructions need to be mounted on the walls or the floor at all. The electricity for powering narrow LED strips that are integrated into the shelves and provide different moods of light is also accessible from the top. The trend toward flexibility continues with the mannequins, whose faces can be modified at lightning speed, using different eyes and lips for example, such as at Window in France.

Retail in flux: trends observed at the EuroShop 2017 trade show

Lighting: it all depends on the target audience

Light is perceived unconsciously, but it is nevertheless one of the key components of the store design. After all, lighting plays a crucial role in whether or not a customer feels comfortable in a shop. Only if he feels comfortable, is he then willing to linger for a while and only then will he make a purchase and return to the store. So far, so good. However, according to a recent study conducted by lighting specialist Zumtobel, different target groups have different expectations with regard to lighting. The focus of lighting on certain types of target groups, known as human centric lighting, was one of the innovations in the area of lighting. When designing the lighting concept for a store, it is therefore increasingly important to be cognizant of one’s target audience.

Retail in flux: trends observed at the EuroShop 2017 trade show

Digitalisation: from electronics to Big Data

Digitalisation in retail was among the main topics at the EuroShop. In the future, customers will increasingly expect all channels to be interconnected, irrespective of how the processes behind it are organised. Comprehensive IT solutions are required to achieve this. The digital dimension is not an “add-on”, but an integral component in the planning of the respective retail strategy and the store outfit. For example, it includes the supply of electricity to merchandise fixtures such as shelves, so that tablets or screens can be mounted on them. By now, store design specialist Vitra equips all merchandise fixtures with electronic connectors. ”We are not developing any more systems without electric connectors”, says Sebastian Nisi von Vitra.

Big Data has also arrived in the fixed stores. In the past, it was the privilege of online players to generate data regarding their target group in a way that enabled them to obtain valuable insights with regard to marketing and the merchandise portfolio. In contrast, the fixed store was considered a black box by many. With the help of thermal imaging cameras and so-called heat maps, store operators are now also able to generate data in their shops and to measure for instance the customer frequency in different places of the store at different times of day and to find out which marketing strategies are most effective in which target group. Nowadays, these cameras are even capable of establishing people's gender. In addition, the aim is to identify logos and determine clothing styles in order to obtain information that is as accurate as possible about their target group.

Retail in flux: trends observed at the EuroShop 2017 trade show

Visual merchandising: uniqueness is compulsory

The visual merchandising halls featuring the store display models and new merchandise presentation ideas are always a optical highlight of the EuroShop. Metallic sheen was the favourite among the new designs, followed by graphic elements in the trendy colours of the 1980s. While Dutch mannequin producer Hans Boodt drew his inspiration from the elegance of the 1920s, Window Mannequin in France developed a brand-new method for creating customised lifelike mannequins. It is based on a technology that is used in animated movies, where a human body is captured three-dimensionally in seconds with a multitude of cameras and reconstructed within several days by means of robots. This method enables a brand to commission unique, lifelike mannequins. Ralph Hutchings, art director at Window elaborates: ”brands spend large amounts of money for the right model and for their own store design – particularly in the luxury segment. So when it comes to mannequins, why should they resort to cookie-cutter solutions?"

High demand for information

EuroShop, which takes place only once every three years, has evolved from a conventional trade show to an innovation platform and a forum for discussion for new trade ideas. This is also demonstrated by the extensive program of presentations. For the first time, 2,367 exhibitors from 61 countries presented their merchandise on nearly 128,000 square meters in 18 instead of 16 halls, making it the biggest version of the EuroShop in its 50-year history.

Photos: by Regina Henkel, FashionUnited

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

London - Italian menswear trade fair welcomed the returned of British designer Paul Smith as its Special Guest designer for its 91st edition this week, as well as Belgian designer Tim Coppens, who both presented their Fall 2017 collections at the Florence event. The designers were joined by Tommy Hilfiger, who showcased his Hilfiger Edition fall collection during a digital presentation at the Palazzo Corsini, in addition to showing his full menswear range at Pitti Uomo’s Fortezza Da Basso. FashionUnited has gathered the highlights from these designers presentations below.

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy HilfigerOverview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

Paul Smith launches PS by Paul Smith

Paul Smith presented PS by Paul Smith fall/winter 2017 collection during special presentation on Wednesday evening. The new, contemporary line, which was originally launched last May, aims to bring together Paul Smith’s signature design characteristics, bold colours and print and merge them with a touch of street and sportswear, to offer the ideal wardrobe for today’s modern man. In particular, the collection is said to be very suitable for men on the go - whether they be riding a bicycle, or walking, explained Paul Smith to FashionUnited’s Italian correspondent. “The line is great for those who choose to use to the bike to get around,” said Paul Smith.

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy HilfigerOverview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

A long time fan of the bicycle, the designer himself can be seen travelling around London on his bike. Whilst designing the PS by Paul Smith collection, Paul Smith placed the needs of today’s travelling, cosmopolitan man at the heart of the collection. “I tried to meet the needs of more or less young men.” Outerwear was one of the collections key focus points and consisted of waterproof parkas, wind-proof vests and two-in-one reversible mackintoshes, in numerous vivid colours. One win-reflective jacket featured printed polka dots, which were also reflective at night to alert any one on the road to the wearer’s presence.

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy HilfigerOverview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

The collection’s versatility and ability to bring fun and functionality together in one was highlighted during the presentation as it was showcased by a team of acrobats and athletes, who performed dance routines, bicycle tricks and more at the Dogana di via Valfonda, just a short walk away from the Fortezza da Basso.

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy HilfigerOverview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

Tim Coppens weaves between streetwear and athleisure

Tim Coppens presented his first collection in Florence during a catwalk show at the Hippodrome. His fall/winter 2017 collection tapped heavily into street style and athleisure wear influences, featuring tracksuits paired with formal evening jackers, tartan shearling jackets and oversized sweaters paired with sneakers or loafers. The designer is said to have been inspired by his own return to Europe, imaging the return of a young New Yorker named Max, in reference to the 1979 film Mad Max , travelling to Europe. The designer, who is also the creative director of US sportswear firm Under Armour, presented a total of 45 looks for men, in addition to 16 of its women’s wear looks for fall/winter 2017.

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy HilfigerOverview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

Another first took place during his catwalk show last night - the designer chose to live-stream the event on his own personal Instagram account to the world to further expand his brand’s presence and better connect with his followers. Following the show, the designer staged an after-event, featuring films and music as well as the presentation of a book, created with photographer Jordan Hemingway, which tracks the collections creations and inspiration.

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

Tommy Hilfiger embraces the Millennial touch

US designer Tommy Hilfiger unveiled his Hilfiger Edition 2017 collection at the Palazzo Corsini on Tuesday night. In order to underline the brand’s youthful presence, he tapped a number of upcoming social media influencers to model the collection, including Presley Gerber, Rafferty Law and Gabriel Kane Lewis. The new collection is said to be inspired by pop-culture, art and music and includes classic style cues from Tommy Hilfiger signature style.

Overview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy HilfigerOverview: Pitti Uomo 91 - Paul Smith, Tim Coppens & Tommy Hilfiger

Tommy Hilfiger also presented his men’s wear collection at an digital installation at Pitti Uomo, which acted as an extension of the brand’s digital showroom. Visitors are able to learn more about the brand’s collections through digital touchscreens in the installation, and through touchscreen retail shopping walls and visual merchandising fixtures, which offer collection information, sales tools and brand content via a single, seamless interface.

Pitti Immagine Uomo 91 is set to run until January 13, in Florence, Italy.

Homepage Photo Credit: Tommy Hilfiger, Vanni Bassetti

Paul Smith Photo Credit: FashionUnited and Proj3ct Studio

Tim Coppens Photo Credit: Giovanni Giannoni

Tommy Hilfiger Photo Credit: Tommy Hilfiger

Pitti Uomo confirms record-breaking summer edition

Pitt Uomo, the Florentine menswear tradeshow, saw a record-breaking edition for its latest outing in June when it showed spring summer 2017 collections.

The company stated it saw record attendance in participating companies, a total of 1,222 protagonist brands, as well as record attendance from buyers, press and members of the trade who visited over the four days of the event, which took place from 14 - 17 June.

Buyer attendance saw a year-on-year increase of 2.5 percent to 20,500 buyers, 8,400 of which were international. In total there were 12,100 Italians and 30,000 visitors in attendance, making Pitti Uomo one of the leading menswear trade fairs on the international fashion circuit.

The next edition, Pitti Uomo 91, will take place 10-13 January 2017. Pitti Imagine's menswear show was founded in 1972 and is held in Florence twice yearly.

Photo courtesy of Pitti Uomo