A model life: from a business perspective - Part II

Fashion companies use modelling agencies because they don’t have the in-house expertise to scout, manage and book models. These days, however, anyone can build a website with a portfolio page and present themselves as a freelance model. Is it still even necessary to hire a big-name modelling agency for a fotoshoot or fashion show? Will street casting or a shout-out via Facebook suffice? After all, aren’t there enough beautiful girls who would love to pose for the camera and would not hesitate to put in a day’s work in exchange for free clothes?