Brooklyn-based BIPOC brand discusses impact of Black History Month on business

In honor of Black History Month, Edify, an online direct-to-consumer marketplace for ethical and sustainable BIPOC(Black, Indigenous, and people of color)-owned businesses highlights brands to make it easier for shoppers to allocate their purchasing power accordingly. Edify’s purpose of hand-picking products and companies that appeal to a conscious consumer simultaneously aims to support, empower, and celebrate underserved communities, with their ultimate goal to end racism in the fashion industry.