Burberry feature its retail workers and staff in new campaign

For its Spring Summer 2021 pre-collection Burberry casted its own staff and teams to front its campaign and lookbook. Eschewing celebrities, modelling agencies and influencers, Burberry took inspiration from its own work force across all departments: from store and retail personnel to finance, to art directors and designers, the images reflect a celebration of the Burberry community, inspired by the outdoors and founder Thomas Burberry’s legacy of discovery.