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Dwayne 'The Rock' Johnson recruits Lindsey Vonn as brand ambassador

By Huw Hughes

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Fashion

Dwayne "The Rock" Johnson and Under Armour’s joint sportswear line, Project Rock, has named former American World Cup alpine skier, Lindsey Vonn, as its first team member and global ambassador.

"I am so excited to be on team Project Rock," Vonn commented in a statement. "What I find so inspiring about Dwayne is that he always gives 110 percent in everything that he does. He basically stands for 100 percent authenticity and 100 percent effort."

Launched in 2016, Project Rock is a joint project between Under Armour and ambassador of the brand, Dwayne "The Rock" Johnson, which offers a range of men’s and women’s sportswear.

“Proud to welcome @LindseyVonn as our first ever #ProjectRockthis link opens in a new tab Ambassador,” Johnson shared on Twitter. “A woman who I’ve known, admired and respected over the years. ‬The hardest worker in the room. ‬The best worker in the room.”

Photo credit: Under Armour

the rock project
Under Armour