Fall Winter 2019-20 Key Theme Direction

Trendstop brings FashionUnited readers an early preview at one of the key thematic influences for Fall Winter 2019-20 womenswear.

The Trendstop team give FashionUnited readers an exclusive look at an essential womenswear theme that will be inspiring apparel, footwear and accessories for Fall Winter 2019-20 and beyond. Covering both alpine adventures and the trending super-cool streetwear look, The Great Outdoors merges athletic tendencies with a thrown-together assertive attitude. Growing interest in active lifestyles with a more extreme edge sees outdoor performance wear inform the multifunctional qualities feature across a variety of women's fashion categories while a street/sports fusion lends a contemporary, youthful aesthetic. Our curated seasonal Macro Themes evaluate each trend's commercial value and longevity, giving you the best possible basis for your decision making.

This week Trendstop present three aspects of The Great Outdoors. Every day, utility pieces are elevated through technical fabrications, athletic detailing and exaggerated statement layering. On-trend sportswear styling puts an adventurous twist on heavy duty outdoor footwear while accessories borrow from survival gear, able traverse both country and city terrain.

Apparel

Hype street-wear sensibilities set the mood, as a combination of 90's sportswear and outdoors survival basics promote a playful attitude to practical outerwear. Voluminous layering is key with graphic branding and typography print thermals are topped off with oversized padded puffer coats.

Fall Winter 2019-20 Key Theme Direction

Images courtesy of Trendstop, left to right: Balenciaga Fall Winter 2018-19, Tokyo Street Style, Trussardi Fall Winter 2018-19.

Footwear

A hybrid of outdoor climbing references and 'ugly' dad sneakers team up with boost of fluro colour. Formal styles reference reliable protection in a selection of sensible roadworthy styles elevated by climbing details. Rubber rainboots are reworked with a fashion-forward twist with sophisticated colour choices and sporty branding.

Fall Winter 2019-20 Key Theme Direction

Images courtesy of Trendstop, left to right: MSGM Fall Winter 2018-19, Prada Fall Winter 2018-19, House of Holland Fall Winter 2018-19.

Accessories

True authenticity of The Great Outdoors is transferred throughout, as accessories illustrate their true high-functioning survival instinct via climbing rope references and carabiner clips. Thermal quilted styles in outsized proportions are ready to brave wintry elements. Fall Winter 2019-20 Key Theme Direction

Images courtesy of Trendstop, left to right: Preen by Thornton Bregazzi Fall Winter 2018-19, Stockholm Street Style, Thom Browne Fall Winter 2018-19.

Exclusive Offer

FashionUnited readers can get free access to Trendstop's Fall Winter 2018-19 Fast Fashion Coats report, featuring all the essential outerwear trends for the season. Simply click here to receive your free report. Fall Winter 2019-20 Key Theme Direction

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

 

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