Fashion's paradox: Who should be seated front row?

Surely you have noticed the paradox of the front row at fashion shows. The amount of media coverage dedicated to celebrities arriving at fashion week presentations sees photographers snapping away at the head count of mostly paid-to-watch celebrities, wearing designer-borrowed outfits that are instantly broadcast the world over. It's all so fabricated and routine, gone are the days when fashion weeks were a simple presentation of the new season, seen only by relevant press, fashion critics, buyers and clients.