How Victoria's Secret rebranded from female stereotype to female empowerment

It wasn’t so long ago that a very public backlash against a tone-deaf Victoria’s Secret clipped the company of its angel’s wings. The bedazzled and out-of-sync lingerie company lost its standing in an era of inclusivity where winged venus goddesses, cloaked rhinestone fantasy bras and limited representation of the female body no longer resonated.


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Eileen Gu
Inclusive fashion
Megan Rapinoe
Priyanka Chopra Jonas
Valentina Sampaio
Victoria's Secret