- Vivian Hendriksz |
The rise of social media has given birth to a new era of fashion leaders: digital influencers, others known as fashion bloggers. Once limited to the edges of fashion week and catwalk shows, the most successful fashion bloggers have grown to become an intricate part of the global fashion industry. The most lucrative digital influencers have managed to transform themselves and their very name into a brand unto itself, making them in turn a viable asset for any fashion retailer or label to work with.
But which social influencer is the most popular? Which blogger wields the widest influence? In order to calculate which fashion blogger is the most popular worldwide, FashionUnited looked at the number of social media followers each influencer holds, in addition to Instagram hashtags and mentions. See our ranking in the chart below.
Top 10 Most Popular Fashion Blogs in H1 2016
Top 5 Most Popular Fashion Blogs on Instagram, Facebook, Pinterest and Twitter