London - John Galliano is the latest designer to go fur-free, as a swelling number of designers and fashion houses cut ties with the material. Galliano decision to stop using fur in his designs stemmed from a meeting with Dan Mathews, Senior Vice President at PETA, as while as a shift in his overall lifestyle.

In an interview with Elle France, Galliano explains how a chance meeting with Mathews led to the start of a friendship which encouraged him to rethink his stance on fur. After meeting with Mathews in Galliano's studio in Paris, where he creates his designs for luxury fashion house Maison Margiela, Galliano became more acquainted with some of the latest, innovative fabrics replacing animal skin.

He is also rethinking what true luxury means today. “It’s authenticity. And inventiveness," Galliano said in the interview. "Today we don’t want a product, we want ethics, a firm that defends the values that we admire." The designer also credits his dog, Gipsy, as a driving influence behind his decision. "He is part of the therapy that I started in Arizona," said Galliano. "The idea is to take care of someone else, to get out of my egocentrism: my life is more balanced."

Galliano joins the likes of Gucci, Furla, Versace, Michael Kors and Jimmy Choo in going fur-free as the fashion industry rethinks its stance on the animal-derived material. San Francisco recently became the first major US city to ban fur, while British MPs are implementing a UK fur-trade ban following Brexit, raising the question - is this the start of the end of fur in fashion?

 

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