Kim Kardashian announces new brand name for her shapewear line

Kim Kardashian’s upcoming shapewear line, initially named “Kimono”, is now called “Skims”, the reality TV star revealed on Instagram. Kardashian took a U-turn following backlash from Japanese consumers and personalities, including the mayor of Kyoto, Daisaku Kadokawa. She was accused of cultural insensitivity and appropriation, as kimonos are a globally renowned part of Japanese culture. Millions of social media users around the world joined the outcry, using the hashtag #KimOhNo to express their distaste for Kardashian’s attempt to trademark the name.