Marks & Spencer to launch children’s wear collection with Jourdan Dunn
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Fashion
London - Supermodel and mother, Jourdan Dunn, has teamed up with British department store group Marks & Spencer for the launch of her debut children’s wear collection
The collection, named Lil’ LonDunn by Jourdan Dunn, is said to celebrate the model’s love for her hometown London, which served as a point of inspiration as well as her relationship with her six year old son, Riley, who acted as both the model and point of inspiration for the collection. Lil’ LonDunn is set to be the second capsule collection launch of a new series developed by the high street department store group, known as “M&S &” which will feature unique and exclusive ranges designed in collaboration with designers, iconic brands and fashion influencers.
Although the collection was inspired by her son, the range has been designed for both boys and girls ages 5 to 16 and consists of 22 items described as “urban” and “upbeat”. Dunn is said to have been very involved with the collection development from the start, overseeing the fabric selection, garment fit as well as the creative direction of the collection’s campaign.
“I've been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid," said Dunn in a statement. "My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It's been an absolute pleasure to work on this project with such a big British retailer, and I can't wait to see the clothes on Riley and all his friends."
The collection announcement comes a week after tv presenter and style icon Alexa Chung revealed news of her upcoming collection for M&S, Archive By Alexa, and is also slated to launch this April. “We are thrilled to be working with Jourdan on her first children swear range and she has been really passionate about the project every step of the way,” added Stephanie Chen, Trading Director children’s wear and home at Marks & Spencer.
"Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look & feel of the clothing and campaign."