Proenza Schouler launches diffusion line

Proenza Schouler is celebrating fifteen years in business, and in honor of their fifteen year mark the brand has launched a more affordable diffusion line called Proenza Schouler White Label. White Label is a more casual line compared to the luxury ready-to-wear of the mainline Proenza Schouler label. Rather than high fashion dresses and accessories, PSWL will feature sweatshirts, t-shirts, denim and outerwear.